Senior / Lead Business Analyst

Peoplebank; Sydney; On-site; AUD 140,000 - 190,000; Full time

Job summary

Peoplebank is seeking an Identity BA/PO for a large national enterprise transformation focused on customer identity and data platforms. The role bridges business stakeholders, architecture and delivery to shape identity strategy across CIAM, CMDM and related systems.

You will gather requirements, map journeys, and drive decisions across multiple business units, ensuring alignment with current and future-state needs and delivering tangible enterprise-wide outcomes.

Qualifications

• Senior BA/PO in large enterprise environments.
• Experience delivering customer identity, CIAM or customer data initiatives.
• Ability to manage multiple stakeholders and end-to-end traceability.

Responsibilities

• Define and drive enterprise identity requirements across CIAM and CMDM.
• Map customer journeys and data considerations across source systems.
• Support integration of identity with loyalty, eCommerce and broader customer platforms.
• Maintain end-to-end traceability from design through to deployment.
• Facilitate decisions, resolve conflicts, and ensure successful outcomes throughout delivery.

Skills

Senior BA

Product Owner

Hybrid BA/PO

Job description

• Play a key role in establishing a single enterprise customer identity across multiple retail brands and channels


• Join a large-scale transformation program shaping the future of loyalty, eCommerce and customer experience


• High-impact position working across architecture, delivery, data and business stakeholders with significant influence on strategic outcomes


• Play a key role in establishing a single enterprise customer identity across multiple retail brands and channels


• Join a large-scale transformation program shaping the future of loyalty, eCommerce and customer experience


• High-impact position working across architecture, delivery, data and business stakeholders with significant influence on strategic outcomes

What's on Offer

This is a 12-month opportunity to work on a business-critical transformation for a leading national enterprise undergoing significant investment in its customer, digital and data platforms.
You'll take ownership of the identity requirements that sit at the heart of the organisation's future customer ecosystem, helping define how customer identities are managed, connected and leveraged across multiple business units. The work is complex, highly visible and offers the chance to influence enterprise-wide decisions that will shape how millions of customer interactions are supported into the future.

Benefits

• Work on a large-scale enterprise transformation program


• Significant stakeholder engagement and strategic influence


• Exposure to customer identity, loyalty, customer master data and digital platforms


• Collaborative environment with senior business and technology leaders


• Long-term program roadmap with multiple phases of delivery


• Flexible and supportive team culture


• Opportunity to work across architecture, product, data and delivery functions

The Opportunity

As the Identity BA/PO, you will act as the bridge between business stakeholders, vendors, architecture and delivery teams to define and drive the enterprise identity strategy. You'll bring together customer and member identity requirements from multiple business units, ensuring solutions are aligned to both current and future-state needs.

Key areas of focus include:

• Defining requirements across CIAM and Customer Master Data Management


• Mapping customer journeys, source systems, existing identities, and data considerations


• Supporting the integration of identity with loyalty, eCommerce, and broader customer platforms


• Driving requirements traceability from design through to testing and release


• Identifying where enterprise standards should be adopted versus where business-specific variations are genuinely required


• Facilitating decisions, resolving conflicts, and ensuring successful business outcomes throughout delivery

This is a role for someone who enjoys navigating complexity, influencing stakeholders, and helping large organisations solve enterprise-wide business challenges.

The Organisation & Culture

Our client is a large national enterprise investing heavily in customer experience, digital capability and data-driven decision making. With a diverse business portfolio and a significant customer footprint, they are focused on creating a more connected and consistent customer ecosystem across multiple brands and channels.
You’ll be joining a collaborative and outcome-focused environment where business and technology teams work closely together to solve complex problems, challenge thinking and deliver meaningful change. The culture values ownership, partnership and individuals who can bring structure and clarity to large transformation programs.

Skills & Experience

Essential

• Previous experience as a Senior Business Analyst, Product Owner or hybrid BA/PO within large enterprise environments


• Strong experience delivering customer identity, digital identity, CIAM or customer data initiatives


• Experience working across complex stakeholder groups including business, architecture, vendors and delivery teams


• Proven ability to define business requirements, manage dependencies and maintain end-to-end traceability


• Experience working on customer data, master data, loyalty, digital or eCommerce transformation programs


• Strong workshop facilitation, stakeholder management and decision-making skills


• Ability to translate complex business requirements into practical delivery outcomes

Desirable

• Experience with Customer Master Data Management (CMDM/MDM) platforms


• Background in retail, loyalty, membership or customer-centric environments


• Exposure to customer identity migration, consent management or integration initiatives


• Experience working within large-scale transformation or enterprise modernisation programs

We welcome applications from people of all backgrounds, identities, and experiences.