Marketing Specialist - CRM & Lifecycle

BWS; Sydney; On-site; AUD 90,000 - 120,000; Full time

Benefits offered by this job

Discounts card

Wellbeing programs

Learning & development

Employee discounts

Job summary

BWS, part of Endeavour Group, is seeking a Marketing Specialist - CRM & Lifecycle in Sydney to drive multi-channel CRM campaigns across email, push, and SMS. You will partner with Marketing, Merchandise, and eCommerce to plan, deliver, and optimise campaigns, with a focus on customer lifecycle and loyalty programs.

You will manage CRM calendar, build audiences using data attributes, and leverage Responsys/Amperity to create engaging content while tracking campaign performance and reporting

Qualifications

• 5+ years of digital marketing experience.
• Strong communicator capable of building relationships with internal and external stakeholders.
• CRM and automation marketing experience, preferably with Responsys.
• Extensive experience with A/B and multivariate testing.
• Experience with HTML would be a plus.
• Passion for the drinks industry.

Responsibilities

• Manage end-to-end development and execution of the BWS CRM campaign calendar with cross-functional teams.
• Continuously test and optimise CRM campaigns using data insights to maximise engagement and conversion.
• Lead Customer Lifecycle activities including sign-up, onboarding, and linkage to Everyday Rewards.
• Contribute to tactical initiatives within the broader customer loyalty strategy in BWS.
• Collaborate with marketing, creative, ecommerce, tech, merchandise and operations for channel strategy.
• Develop innovative dynamic content and lifecycle trigger programs using Responsys and other martech platforms.

Skills

Data-driven marketing

Digital marketing

CRM automation

A/B testing

Stakeholder management

Creative briefs

Communication skills

Creative attention to detail

Drinks industry passion

Tools

Oracle Responsys

Amperity

HTML

Job description

BWS stands for Beer, Wine, Spirits but it could easily be Best-ever Work Situation. With over 1,400 stores and 10,000+ team members we’re the biggest local bottle shop in Australia. We’re on a mission to make every day fun for everyone. We welcome people in. That includes you. The true you, that feeds off the energy, dreams big, and makes a difference. BWS, the place where good times start, especially for careers.

About the Role

• Love what you do and leave your mark
• 14 Month Fixed Term opportunity
• Be part of a dynamic and creative marketing team where you will work across all disciplines of digital

The Marketing Specialist - CRM & Lifecycle will be responsible for the development and execution of multi-channel campaigns, from concept to execution.

Partnering closely with the BWS Marketing, Merchandise and eCommerce teams on end to end campaign planning, delivery, measurement and optimisation. Your focus will be primarily on CRM owned channels across email, push notifications, and SMS as well as ensuring campaigns are orchestrated across digital (paid & owned) and instore channels where applicable.

The role will primarily sit within the BWS CRM team as part of the Group Loyalty and Customer Strategy team, however there will be opportunities to work across other brands in our Endeavour Group portfolio depending on workloads and Group priorities.

You will be responsible for campaign planning and the day to day execution to drive traffic, optimise conversion and engagement, customer advocacy, and achieve financial and customer targets.

Sound good? Read on.

Here is a taster of what you can expect in this role:

• Manage the end to end development and execution of the BWS CRM campaign calendar in collaboration with marketing, ecommerce, merchandise, product, and data teams.
• Continuously test and optimise CRM campaigns, to derive insights into customer segment behaviour and maximise engagement and conversion along with building audiences using core customer attributes in Oracle Responsys, Amperity and other mar tech and data platforms.
• Manage the Customer Lifecycle for BWS customers, inclusive of sign up and onboarding, Appy Deals and linkage to Everyday Rewards, maximising engagement and sales across the journey(s).
• Contribute towards executing the tactical initiatives tied into the broader strategic approach to customer Loyalty in BWS.
• Representing the customer journey within broader campaign planning forums across the business.
• Brief email template design and creative campaign elements to relevant agencies.
• Liaise closely with the broader team responsible for planning and delivering Everyday Rewards personalised campaigns, ensuring a smooth customer experience across the ecosystem.
• Foster strong relationships across marketing, creative, ecommerce, technology, merchandise and operations team members to support the channel strategy.
• In collaboration with the CRM Marketing Manager, utilise the Oracle Responsys CRM platform (or applicable technology) to develop innovative dynamic content, lifecycle trigger programs, and campaigns across different direct comms channels.
• Track, report and analyse campaign performance data to provide regular reporting to the business.
• Develop and present CRM results and learnings using channel and customer analysis to the wider BWS business and marketing team.

What do we need from you

Now let’s talk about you:

• Proven experience in data-driven marketing, with5+ years digital marketing experience
• A team player who is a natural problem solver, you enjoyusing data to tell a story with the ability to adapt your style to varying needs.
• A strong communicator you will build positive relationships with a wide variety of internal and external stakeholders.
• Ability to work under pressure, multitask and meet deadlines, outstanding attention to detail with a strong commercial acumen.
• CRM and automation marketing experience - preferably utilising Responsys
• Extensive experience in running A/B and multivariate testing
• Experience with HTML would be a plus
• A keen eye for creative details and attention to detail
• Experience writing briefs and communicating clear expectations to external agencies
• Excellent written and verbal communication skills
• Passion for the drinks industry

The benefits are good too!

• An exclusive discount card for our ALH Hotels pubs & accommodation, BWS, Dan Murphy’s and other Endeavour Group brands. Through our partnership with Woolworths, you'll also enjoy discounts at Woolies supermarkets and BIG W
• As a valued member of the team, your health and wellbeing is our top priority. You will have access to a range of free services to help you live well and support your physical, mental and financial wellbeing
• Endeavour Group is full of opportunities - use our dedicated learning and development options to grow an idea, yourself, and your career. This is just the start, so dream big
• Find out more about our range of benefits and discounts here

At Endeavour, we value being a workplace where everyone’s welcome - if you meet a number of the requirements (and not all), we encourage you to apply.

What's in it for you?

We are together creators

With a portfolio that includes Dan Murphy’s, BWS, ALH Hotels, Pinnacle Drinks and more, Endeavour Group is big on sociability. Together we create the moments that bring millions of people together. And together we have more fun, create more opportunities, and score a lot more goals. We’re serious about creating a safe, inclusive and fun place to rock up to where equal opportunity is key, and flexibility is part of how we roll.

We’re all about creating a more sociable future - for our customers and each other. If this job excites you - and you’re close-enough on the requirements, reach out, we’d love to hear from you.

You can learn more about working with us on LinkedIn or atendeavourgroupcareers.com.au.

Our Talent Team and Hiring Leaders kindly request no unsolicited resumes or approaches from Recruitment Agencies. Endeavour Group is not responsible for any fees related to unsolicited resumes.

#WeAreTogetherCreators #ComeAsYouAre #DreamBig #FeelTheEnergy #LeaveYourMark #EndeavourGroup

Be careful - Don’t provide your bank or credit card details when applying for jobs. Don't transfer any money or complete suspicious online surveys. If you see something suspicious, report this job ad .