Senior Digital & eCommerce Manager

Melrose Health; City of Melbourne; Hybrid; AUD 120,000 - 160,000; Full time

Benefits offered by this job

Product allowance

Staff discounts

Paid birthday leave

Paid parental leave

Gym membership discount

EAP

Employee recognition program

Job summary

Melrose Health is seeking a commercially driven Senior Digital & eCommerce Manager to lead digital growth across a portfolio of wellness brands. Based in Rowville with a hybrid setup, you will own digital marketing, eCommerce, CRM and data-driven initiatives to drive revenue and customer loyalty.

Reporting to the Head of Marketing & eCommerce, you will build and mentor a high‑performing team, collaborate with brands and agencies, and translate business objectives into high‑performing digital

Qualifications

• 5+ years' experience leading digital marketing, eCommerce or online trading functions in FMCG/health/retail.
• Experience driving online revenue growth and customer acquisition.

Responsibilities

• Lead and execute Melrose’s digital marketing and eCommerce strategy to drive revenue growth, profitability and customer acquisition.
• Own and optimise the performance of Melrose’s websites, focusing on conversion, customer experience and online sales growth.
• Manage performance marketing channels including SEM, SEO, social media, affiliates and paid digital campaigns.
• Drive CRM, loyalty and email marketing strategies to increase customer retention, engagement and lifetime value.
• Monitor and analyse digital, eCommerce and trading performance, providing insights and recommendations to improve results.
• Manage agency and technology partners to ensure effective campaign delivery and platform performance.
• Lead, coach and develop a high-performing Digital & eCommerce team.
• Collaborate cross-functionally to ensure digital initiatives support broader brand and commercial objectives.

Skills

Digital leadership

eCommerce management

Performance marketing

SEO

CRM

Email marketing

Google Analytics

Google Tag Manager

Data-driven decisions

Team leadership

Tools

Shopify

CMS platforms

CRM tools

Klaviyo

Job description

• Hybrid, Full time role based in Rowville
• 12 month Parental Leave contract
• Lead the digital growth of iconic Australian wellness brands

For over 50 years, Melrose Group has been a trusted name in Australian health and wellness. Home to category-leading brands including Melrose FutureLab and Best of the Bone, we're committed to creating premium, science-backed products that help people live healthier lives.

As we continue to expand our direct-to-consumer and digital channels, we're looking for an experienced and commercially driven Senior Digital & eCommerce Manager to join us at an exciting stage of our growth.

About The Role

This is a pivotal role with genuine ownership, real influence and a direct impact on the commercial success of our brands online. Reporting to the Head of Marketing & eCommerce, you'll lead Melrose's digital marketing and eCommerce function, turning commercial and brand objectives into high-performing digital strategies across a diverse portfolio of brands.

You’ll oversee all aspects of the customer journey, from acquisition and conversion through to loyalty and retention, ensuring every touchpoint delivers a best-in-class experience. Working hand in hand with internal stakeholders and agency partners, you'll drive and accelerate results across our digital channels. You'll also lead and develop a talented digital team, building their capability and fostering a culture of performance.

Key Responsibilities

• Lead and execute Melrose’s digital marketing and eCommerce strategy to drive revenue growth, profitability and customer acquisition.
• Own and optimise the performance of Melrose’s websites, focusing on conversion, customer experience and online sales growth.
• Manage performance marketing channels including SEM, SEO, social media, affiliates and paid digital campaigns.
• Drive CRM, loyalty and email marketing strategies to increase customer retention, engagement and lifetime value.
• Monitor and analyse digital, eCommerce and trading performance, providing insights and recommendations to improve results.
• Manage agency and technology partners to ensure effective campaign delivery and platform performance.
• Lead, coach and develop a high-performing Digital & eCommerce team.
• Collaborate cross-functionally to ensure digital initiatives support broader brand and commercial objectives.

About You

You are a commercially savvy digital leader who thrives on delivering measurable business outcomes through data-driven decision making and exceptional customer experiences.

You Will Bring

• 5+ years' experience leading digital marketing, eCommerce or online trading functions, preferably within FMCG, health, retail or consumer goods.
• Demonstrated success driving online revenue growth, customer acquisition and retention.
• Strong understanding of performance marketing, SEO, CRM, email marketing and customer lifecycle management.
• Advanced experience with digital platforms including Shopify, CMS platforms, CRM and marketing automation tools (Klaviyo highly regarded).
• Strong analytical capability with expertise in Google Analytics, Google Tag Manager and digital reporting platforms.
• Experience managing external agencies and cross-functional stakeholder relationships.
• Proven ability to balance commercial outcomes with brand objectives.
• Outstanding communication, leadership and project management skills.
• A proactive, hands-on approach and passion for continuous improvement.

Why Join Melrose?

• Work with some of Australia's most exciting health and longevity brands
• Join a collaborative, ambitious and purpose-led team
• Flexible hybrid working arrangements
• Generous product allowance and staff discounts
• Paid birthday leave and paid parental leave
• Discounted gym membership, free flu vaccinations and Employee Assistance Program (EAP)
• Employee recognition program and wellbeing initiatives supporting your mental, physical and financial wellbeing
• Opportunity to make a significant impact on the future growth of the business

Ready to Make an Impact?

If you're passionate about digital growth, customer experience and eCommerce excellence, we'd love to hear from you.

Applications close Thursday 15th October 2026.

Please note that we will be reviewing and shortlisting candidates as applications are received. We reserve the right to close this advertisement earlier if a suitable candidate is found.

For further information please contact [e-mail]

Employment offers are subject to satisfactory reference checks, a pre-employment medical assessment, and confirmation of working rights.

Applicants must hold valid Australian working rights to be considered for this role.