Senior Digital Analytics Specialist

Cochlear

Sydney

On-site

AUD 90,000 - 130,000

Full time

14 days+

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Benefits offered by this job

Onsite parking

Close to public transport

Immediate interview and start

Job summary

Cochlear is seeking a Specialist, Digital Analytics to maximise the impact of digital marketing investments. You will deliver insights that inform strategy, optimize performance and improve customer engagement from Cochlear’s owned digital channels.

Based at our Macquarie University Campus, you will analyze campaign and website performance, identify opportunities, and provide recommendations that enhance analytics infrastructure, working with Google Analytics, Tag Manager, Campaign Manager and

Qualifications

Bachelor’s degree in Marketing, Business, Quantitative Analytics, or a relevant discipline.
5+ years digital experience within a digital business, ecommerce, digital start up, agency or client side - within digital analytics team
Extensive knowledge and experience in GA4 suite – Google Analytics, Tag Manager, Looker, A/B testing tools
Strong analytical skills with a high degree of proficiency in data analysis, strong attention to detail, and ability to draw data-driven insights and recommendations
Knowledge of HTML, JavaScript, and web technologies needed to troubleshoot analytics implementation
Ability to work effectively both independently and as a member of a global, cross-functional team
Experience with visualizations and storytelling methods to create dashboards and data analytics reports

Responsibilities

Maintain and enhance Cochlear’s digital analytics framework and reporting infrastructure.
Develop and visualize performance metrics to drive optimization of digital marketing campaigns and user engagement.
Ensure compliance with data privacy and IT security standards across digital marketing and analytics activities.
Manage and extend digital tracking infrastructure using tools like Google Analytics, Google Tag Manager, Google Campaign Manager, and Looker.
Collaborate with cross-functional teams, including product and consumer marketing, digital marketing, user experience, IT/web development, and external agencies, to support digital analytics needs.