Digital Analytics Specialist

Cochlear; Sydney; On-site; AUD 90,000 - 130,000; Full time

Benefits offered by this job

Onsite parking

Close to public transport

Immediate interview and start

Job summary

Cochlear is seeking a Specialist, Digital Analytics to maximise the impact of digital marketing investments. You will deliver insights that inform strategy, optimize performance and improve customer engagement from Cochlear’s owned digital channels.

Based at our Macquarie University Campus, you will analyze campaign and website performance, identify opportunities, and provide recommendations that enhance analytics infrastructure, working with Google Analytics, Tag Manager, Campaign Manager and

Qualifications

• Bachelor’s degree in Marketing, Business, Quantitative Analytics, or a relevant discipline.
• 5+ years digital experience within a digital business, ecommerce, digital start up, agency or client side - within digital analytics team
• Extensive knowledge and experience in GA4 suite – Google Analytics, Tag Manager, Looker, A/B testing tools
• Strong analytical skills with a high degree of proficiency in data analysis, strong attention to detail, and ability to draw data-driven insights and recommendations
• Knowledge of HTML, JavaScript, and web technologies needed to troubleshoot analytics implementation
• Ability to work effectively both independently and as a member of a global, cross-functional team
• Experience with visualizations and storytelling methods to create dashboards and data analytics reports

Responsibilities

• Maintain and enhance Cochlear’s digital analytics framework and reporting infrastructure.
• Develop and visualize performance metrics to drive optimization of digital marketing campaigns and user engagement.
• Ensure compliance with data privacy and IT security standards across digital marketing and analytics activities.
• Manage and extend digital tracking infrastructure using tools like Google Analytics, Google Tag Manager, Google Campaign Manager, and Looker.
• Collaborate with cross-functional teams, including product and consumer marketing, digital marketing, user experience, IT/web development, and external agencies, to support digital analytics needs.

Skills

Digital analytics experience

GA4 suite knowledge

Data visualization

HTML/JavaScript knowledge

Analytical mindset

Education

Bachelor’s degree in Marketing, Business, Quantitative Analytics, or a relevant discipline

Tools

GA4 suite

Looker

Google Tag Manager

Google Campaign Manager

Job description

Cochlear’s mission is to help people hear and be heard. As the global leader in implantable hearing solutions, Cochlear is dedicated to helping people with moderate to profound hearing loss experience a world full of sound. We aim to transform the way people understand and treat hearing loss and innovate to connect people with future technologies. Our employees tell us that the number one reason they enjoy working for Cochlear is the opportunity to make a difference to people’s lives. Learn and grow with us as we tackle the most complex challenges in helping more people to experience a lifetime of hearing.

• Immediate interview and start
• Onsite Parking/ Close to Public transport

At Cochlear, data drives better decisions and better experiences. As a Specialist, Digital Analytics, you’ll help maximise the impact of our digital marketing investments by delivering insights that inform strategy, optimise performance and improve customer engagement.

Working within the Marketing Technology and Analytics team and based at our Macquarie University Campus, you will analyse digital campaign and website performance, identify opportunities for improvement, and provide recommendations that enhance the effectiveness of Cochlear’s owned digital channels.

Responsibilities Include:

You will be responsible for maintaining and enhancing Cochlear’s digital analytics framework, developing reports, visualizing performance metrics, and ensuring compliance with data privacy and IT security standards. This role involves working with tools such as Google Analytics, Google Tag Manager, Google Campaign Manager, and Looker to manage and extend digital tracking infrastructure across Cochlear’s online properties. You will collaborate closely with cross-functional teams, including product and consumer marketing, digital marketing, user experience, marketing automation, IT/web development, privacy, legal, quality, and external advertising agencies.

Key Responsibilities:

• Maintain and enhance Cochlear’s digital analytics framework and reporting infrastructure.
• Develop and visualize performance metrics to drive optimization of digital marketing campaigns and user engagement.
• Ensure compliance with data privacy and IT security standards across digital marketing and analytics activities.
• Manage and extend digital tracking infrastructure using tools like Google Analytics, Google Tag Manager, Google Campaign Manager, and Looker.
• Collaborate with cross-functional teams, including product and consumer marketing, digital marketing, user experience, IT/web development, and external agencies, to support digital analytics needs.

About You

As Cochlear continues to grow, we are looking for people who share our passion for data-driven digital marketing excellence. To excel in this role, you will bring:

Minimum Requirements:

• Bachelor’s degree in Marketing, Business, Quantitative Analytics, or a relevant discipline.
• Minimum 5 years years digital experience within a digital business, ecommerce, digital start up, agency or client side - within digital analytics team
• Extensive knowledge and experience in GA4 suite – Google Analytics, Tag Manager, Looker, A/B testing tools
• Strong analytical skills with a high degree of proficiency in data analysis, strong attention to detail, and ability to draw data-driven insights and recommendations.
• Knowledge of HTML, JavaScript, and web technologies needed to troubleshoot analytics implementation.
• Ability to work effectively both independently and as a member of a global, cross-functional team.
• Ability to navigate and problem-solve complex requirements with a consultative mindset.
• Experience with visualizations and storytelling methods to create dashboards and data analytics reports.

Development Value of this Role

This role provides the opportunity to work in a global context, gaining exposure to digital marketing strategies across multiple regions. You’ll have the chance to build strong relationships across the organization, work on high-impact digital analytics projects, and contribute to Cochlear’s growth by optirmizing digital marketing and user engagement efforts.

For more information please contact Ralph on [e-mail]

How we recognise your contribution

At Cochlear we value and welcome the unique contributions, perspectives, experiences, and backgrounds of our employees and aim to build a culture that celebrates and leverages these differences, creating a sense of belonging and enabling our people to realise their full potential. Through our internal programs and employee benefits, we aim to create an environment where our people will feel value and supported. Whether your focus is on continuous learning, professional development or simply finding an environment which enables you to thrive whilst balancing family or personal life commitments, then we have several programs in place to support you.

For more information about Life at Cochlear, visit www.cochlearcareers.com