Senior Digital Account Manager (Contract or Permanent)

We. Communications (Australia); Sydney; Hybrid; AUD 120,000 - 150,000; Full time

Job summary

We. Communications is seeking a proactive Senior Digital Account Manager to drive integrated campaigns across social, digital, content and influencer initiatives in Australia.

This role can be contract or permanent and involves client growth, strategic contribution and collaboration across teams. You will lead client relationships, oversee account delivery, mentor juniors, and ensure best-in-class, test-and-learn work while staying culturally relevant and performance-driven.

Qualifications

• 4–6 years of digital marketing experience, ideally in an agency environment.
• Experience executing organic and paid digital campaigns across Facebook, Instagram, LinkedIn and TikTok.
• Strong understanding of core digital metrics across the funnel (awareness to conversion).
• Ability to manage numerous projects simultaneously and deliver presentations.
• Creatively and strategically think in an integrated, social-first way.
• Experience in influencer space is highly preferred.

Responsibilities

• Lead and grow strong, long-term client relationships and identify opportunities for organic growth.
• Own the delivery of allocated accounts, manage scope, timelines, and quality of work.
• Run client meetings and provide strategic counsel to guide decision making.
• Oversee project timelines from brief to delivery and ensure deadlines and QA.
• Develop understanding of clients' businesses and marketing strategies to anticipate needs.
• Mentor and develop junior team members while maintaining operational excellence.
• Build and foster strong client relationships through regular communication.

Skills

Digital marketing

Account management

Client relationships

Strategic thinking

Leadership

Job description

We're looking for a proactive, forward-thinking Senior Digital Account Manager (in a contract or permanent capacity) to drive the delivery of integrated marketing campaigns with a strong focus on client growth and delivering best in class work across social, digital, content and influence initiatives. You'll ensure our work is best-in-class, culturally relevant, and performance-driven. With a strong test-and-learn mindset, you'll be responsible for both executional excellence and strategic contribution - challenging briefs, identifying opportunities, and elevating the standard of digital thinking across your accounts and the broader agency. A natural collaborator and trusted partner, you will build strong client relationships, push for best-in-class work, and elevate the team around you.

Key Responsibilities

• Lead and grow strong, long-term client relationships, identifying opportunities for organic growth and ensuring alignment with business objectives
• Own the delivery of allocated accounts, managing scope, expectations, timelines, and quality of work
• Run client meetings and provide strategic counsel to guide client decision making
• Oversee project timelines from brief to delivery, proactively ensuring deadlines, standards, and quality assurance across all deliverables
• Develop a strong understanding of clients’ businesses, brands and marketing strategies to anticipate their needs and identify opportunities to grow existing accounts
• Mentor and develop junior team members while maintaining operational excellence
• Build and foster strong client relationships through regular communication

Digital Planning & Implementation

• Develop and oversee digital channel plans across paid and owned platforms including Meta (Facebook, Instagram), LinkedIn, and Google, aligned to client business objectives
• Create and oversee the delivery of high-quality client ready materials such as social media content, influencer briefs, thought-leadership blogs
• Write creative briefs that set a clear direction for execution and manage delivery across in-house studio and external partners to ensure creative output is on-brief, on-brand, and optimised for digital performance
• Identify and understand client challenges, needs and priorities to map out a clear pathway forward for integrated marketing campaigns / projects
• Develop creative ideas and strategy for end-to-end digital campaigns and execute on the campaign
• Strategic oversight of campaigns and reportings
• Lead planning meetings for clients with support of senior leads
• Uphold digital platform best practices, stay ahead of platform trends and be a model in best practice across the business and accounts
• Act as a digital expert, consulting and inputting on projects across other client teams
• Bring new formats, technologies, and creative approaches to the table (e.g. emerging platforms, AI, creator-led models)
• Have a social first mindset, finding opportunities to bring campaigns and projects to life in an integrated way

Leadership & Team Development

• Mentor, coach, and develop junior staff, supporting their professional growth
• Provide actionable, constructive feedback and career guidance, promoting a high-performance culture within the team
• Drive strong internal collaboration across departments, championing agency standards, values, and culture, and modelling leadership behaviours for the wider team
• 4 - 6 years of digital marketing experience, ideally within an agency environment
• Must have previous experience executing organic and paid digital campaigns across Facebook, Instagram, LinkedIn, TikTok
• Strong understanding of core digital metrics across the funnel from awareness, consideration through to conversion
• Ability to form strong internal and external relationships
• Ability to manage numerous projects simultaneously
• Strong ability to develop and deliver presentations and pitches to clients
• Ability to think creatively and strategically and in an integrated / social first way
• Experience across the influencer space highly preferred
• Ability to manage the day-to-day running of accounts and client interaction with support from other team members

Why Join We.?

As one of the largest independent communications and integrated marketing agencies in Australia, We. Communications believes in the power of people, storytelling, and connection to move audiences toward positive action.

At We., we're independent, people-driven, and passionate about the power of communications to ignite positive change. We're proud of the award-winning work we deliver across technology, health, consumer and corporate sectors - work that not only starts conversations but also delivers real business results.

Our Australian team is a powerhouse of talent that enjoys hybrid work arrangements across Melbourne and Sydney. And we've got some impressive silverware too:

• PRovoke Media - 'Top 17 PR Agencies in ANZ' 2026
• PRovoke Media - 'Top 14 PR Agencies in ANZ' 2025
• PRIME Awards - Highly Commended, 2025
• Provoke Awards - 'APAC Technology Agency of the Year' 2024
• PRovoke Awards - 'APAC Midsize Consultancy of the Year' 2021; Finalist 2023 & 2024
• Mumbrella CommsCon - 'Large Agency of the Year' 2024, Finalist
• PR Week/Campaign Asia Awards - 'PR Consultancy of the Year - ANZ' 2022

Our Commitments:

Equal Opportunity and Inclusion are core to who we are. At We., we celebrate differences in all forms and are committed to creating a space where everyone can thrive - regardless of age, race, gender, or background. Let's build a more inclusive future together.