Senior Destination Marketing Strategist

Council Jobs; Melbourne; On-site; AUD 65,000 - 92,000; Part time

Benefits offered by this job

Salary sacrifice gym/swim memberships

Salary sacrifice childcare

Salary sacrifice superannuation

Novated vehicle leases

Job summary

Whitehorse City Council is seeking a Senior Marketing Advisor (Business and Visitor) to lead the promotion of the city as a premier destination for visitors, business and investment. The role spans destination marketing, placemaking, economic development and investment attraction, delivering data‑led campaigns with measurable impact.

You will collaborate with colleagues and stakeholders to build campaigns that raise awareness, drive visitation and support thriving business precincts, while

Qualifications

• Proven experience in strategic marketing, including investment attraction and destination marketing.
• Ability to plan, deliver and measure campaigns across channels.
• Experience in building brands and promoting precincts, visitors and investment.

Responsibilities

• Lead promotion of Whitehorse as a destination to visit, do business and invest.
• Collaborate across destination marketing, placemaking, economic development and investment attraction.
• Develop creative, data-led campaigns with measurable impact.
• Build strong relationships with stakeholders and cross‑functional teams.

Skills

Strategic marketing

Campaign planning

Brand development

Multi-channel marketing

Stakeholder engagement

Data-led decision making

Education

Tertiary qualifications in marketing or related discipline

Job description

Whitehorse City Council is seeking a Senior Marketing Advisor (Business and Visitor) to lead the promotion of the city as a premier destination for visitors, business and investment. The role spans destination marketing, placemaking, economic development and investment attraction, delivering data‑led campaigns with measurable impact.

You will collaborate with colleagues and stakeholders to build campaigns that raise awareness, drive visitation and support thriving business precincts, while