Strategic Marketing Leader — Govt, Flexible Hours, Parking

Cityofstirling; Stirling; On-site; AUD 90,000 - 120,000; Full time

Benefits offered by this job

Flexible hours

Free parking

Onsite canteen

DEI events

Superannuation match

Purchased leave

Novated leasing

Job summary

City of Stirling is seeking a Marketing Coordinator to lead a skilled team of marketing, design and business support professionals and shape how the City promotes its services and priorities. You will oversee campaigns, brand governance, and publications while advising senior stakeholders and guiding major projects from planning through evaluation.

You will drive integrated annual marketing planning, translate community priorities into evidence-based strategies, and manage budgets, suppliers and

Qualifications

• A relevant tertiary qualification in marketing, business or communications, or substantial equivalent experience.
• Extensive experience leading successful teams in a marketing environment.
• Demonstrated experience managing substantial and complex marketing projects.
• Strong planning, decision-making, budget and financial management skills.
• Excellent communication, presentation and stakeholder relationship skills.
• Sound judgement and confidence managing competing priorities, contentious issues and change.
• Experience improving frameworks, processes, systems or technology-enabled workflows.
• A current C Class driver's licence.
• Experience in local government, the public sector or another large and complex organisation will be highly regarded.

Responsibilities

• Lead, support and develop a high-performing Marketing team
• Lead assigned corporate and strategic marketing projects from identification and planning through to implementation and evaluation
• Provide expert marketing and brand advice aligned with Council priorities, community expectations, corporate objectives and the City's desired reputation
• Lead integrated annual marketing planning and prioritisation using audience insights, available resources and evaluation findings
• Oversee marketing campaigns, major corporate publications, graphic design, branded signage and related creative services
• Lead the governance and ongoing development of the City's brand architecture, visual identity, messaging and positioning
• Commission and oversee marketing effectiveness research, translate findings into recommendations and lead agreed improvements
• Manage project scope, budgets, suppliers, risks, approvals and stakeholder expectations
• Oversee assigned contracts, systems, publications and brand implementation activities, ensuring governance, value for money and service continuity
• Improve marketing workflows, systems and service standards, and implement agreed service review, audit and process improvements
• Build productive relationships across the City and work closely with the Communications and Digital teams to support coordinated delivery.
• Business units retain accountability for project ownership, technical accuracy, subject matter content, approvals and required budgets. The Marketing Coordinator is accountable for the quality, prioritisation and delivery of agreed Marketing services and advice.

Skills

Strategic leadership

Team leadership

Project management

Budget management

Stakeholder management

Brand governance

Communication skills

Local government experience

C Class driver’s licence

Education

Marketing/Business/Communications degree

Job description

City of Stirling is seeking a Marketing Coordinator to lead a skilled team of marketing, design and business support professionals and shape how the City promotes its services and priorities. You will oversee campaigns, brand governance, and publications while advising senior stakeholders and guiding major projects from planning through evaluation.

You will drive integrated annual marketing planning, translate community priorities into evidence-based strategies, and manage budgets, suppliers and