Senior Content Manager

iSelect; Melbourne; On-site; AUD 120,000 - 150,000; Full time

Benefits offered by this job

Annual celebrations

Family fun days

Flexible work arrangements

One day working from home each week

9-day fortnight

ME leave and Volunteer Day leave

Free coffee on Mondays

Option to purchase additional leave

Return To Work bonus for returning-­to

Quarterly Award and Recognition

Job summary

iSelect and Compare the Market are Australia’s trusted brands helping people compare personal finance and household products. We’re seeking a Senior Content Manager to set the direction for on-site content across iSelect and Compare the Market, shaping strategy, briefs, governance and measurement to drive customer outcomes and growth.

You’ll collaborate with SEO, Product, Commercial, Legal, Risk and Digital PR to identify high-impact opportunities, lead a content team, and enhance organic

Qualifications

• 5+ years in content strategy, digital publishing and/or SEO.
• Strong knowledge of SEO, E-E-A-T and AI in search.
• Experience building scalable content strategies and governance.

Responsibilities

• Own and evolve content strategy across brands.
• Plan, brief, govern, publish and measure content.
• Grow organic visibility and topical authority.
• Strengthen content quality and E-E-A-T.
• Partner with SEO to evolve search approaches.
• Prioritize content opportunities using insights.
• Influence senior stakeholders and align teams.
• Lead and develop the content team with clear priorities.

Skills

Content strategy

Digital publishing

SEO

E-E-A-T

AI in search

Governance frameworks

Data-driven mindset

Stakeholder engagement

Team leadership

Customer-first approach

Job description

Who We Are

iSelect and Compare the Market are trusted, well-known brands dedicated to helping millions of Australians compare and buy personal finance and household products such as insurance, energy, and loans. Together, we provide a seamless, customer-focused experience that makes it easier for Australians to find the right products to suit their needs.

What You’ll Be Doing

As our Senior Content Manager, you’ll set the direction for on-site content across iSelect and Compare the Market, shaping how we plan, create and deliver content that helps customers make informed decisions and supports sustainable business growth.

Working across SEO, Product, Commercial, Legal, Risk and Digital PR, you’ll identify where content can have the biggest impact and turn those opportunities into clear strategies, roadmaps and better customer experiences.

You’ll have the scope to:

• Own and evolve the content strategy across both brands
• Shape how content is planned, briefed, governed, published and measured
• Identify opportunities to grow organic visibility, topical authority and customer acquisition
• Strengthen content quality and E-E-A-T across key categories
• Partner with SEO to evolve our approach across traditional and AI-powered search
• Use customer, search and performance insights to prioritise content opportunities and investment
• Influence senior stakeholders and bring different teams together around a clear content direction
• Lead and develop the content team, setting clear priorities while giving them the space to do their best work

What’s In It For You

At Compare the Market and iSelect, we’re all about helping people make smart choices – and joining us might just be yours.We offer an environment where your ideas are heard, your contributions are valued, and your growth genuinely matters. Collaboration is part of our DNA and you’ll be joining a supportive, forward-thinking team where you can do meaningful work (and be recognised for it!)

We’re guided by three shared values that shape how we work, how we treat each other, and how we show up for our customers - Drive, Noble Intent and All Together.

Plus, we offer a range of great perks to help you thrive both in and out of work:

• Vibrant and social community who have annual celebrations, family fun days and regular events
• Enjoy flexible work arrangements, including the option of one day working from home each week or a 9-day fortnight
• Enjoy additional leave days - ‘ME’ leave and ‘Volunteer Day’ leave
• Free coffee on Mondays
• Option to purchase additional leave
• Return To Work bonus for returning parents
• Quarterly Award and Recognition program

What Sets You Apart

You’re an experienced content leader who can think strategically, understand what good digital content looks like and connect content decisions back to customer and commercial outcomes.

You’ll ideally bring:

• 5+ years’ experience in content strategy, digital publishing and/or SEO
• Strong knowledge of SEO, E-E-A-T and the evolving role of AI in search
• Experience building content strategies, frameworks and governance that improve quality and performance at scale
• A commercial, data-led mindset, with the ability to turn insights into clear priorities
• Strong stakeholder engagement, with confidence influencing across senior and cross-functional teams
• Experience leading and developing teams
• Sound judgement and a customer-first approach, balancing quality, compliance and commercial outcomes

Importantly, you don’t need to have every answer yourself!You’ll know how to bring the right people together, challenge established approaches when needed and turn complex requirements into a clear content direction.

Interested?Let’s chat!

At Compare the Market and iSelect we’re proud to be an Equal Opportunity Employer and we embrace diversity.

This role is available to candidates with unlimited Australian working rights only. Sponsorship is not available.

iSelect and Compare the Market, brands of iCompare Holdings, are committed to protecting your privacy. All applications and personal information are kept confidential and securely stored in line with Australian privacy laws, used only for recruitment purposes, and not shared with third parties outside iCompare Holdings without your consent.