Digital Content Writer

Compare The Market; Brisbane; On-site; AUD 70,000 - 100,000; Full time

Benefits offered by this job

Flexible work

One day WFH

ME leave

Volunteer Day

Free coffee

Additional leave

Return To Work bonus

Recognition program

Job summary

Compare the Market is seeking an experienced digital writer in Australia to craft clear, reader-friendly content that helps people compare and buy products. You will create long-form guides and landing pages, turning complex information into plain language that passes Legal, Risk and Compliance reviews.

You will collaborate with the SEO team to boost search performance and own content from brief to publication, bringing versatility across formats and a proactive, collaborative style.

Qualifications

• Five years of professional digital writing experience.
• Solid understanding of on-page SEO fundamentals.
• Strong editorial judgement to identify unsupported claims.
• Versatility from long-form guides to landing pages.
• Experience taking content through legal or compliance review.

Responsibilities

• Write digital content that helps Australians compare and buy products.
• Create long-form guides and landing pages with clear plain language.
• Ensure content passes Legal, Risk and Compliance review.
• Collaborate with SEO team to improve discoverability.
• Own content from brief to publication and review.

Skills

Digital writing

SEO basics

Editorial judgement

Research skills

Collaboration

Job description

iSelect and Compare the Market are trusted, well‑known brands dedicated to helping millions of Australians compare and buy personal finance and household products such as insurance, energy, and loans. Together, we provide a seamless, customer‑focused experience that makes it easier for Australians to find the right products to suit their needs.

What You’ll Be Doing

Writing with us means creating content that helps Australians make better decisions about the products they compare and buy. This is ‘Your Money or Your Life’ (YMYL) content - readers act on what you write, so getting it right matters to them and to us.

You’ll need to be versatile. One day you might be writing a long‑form guide, the next a landing page. You’ll turn complex product and regulatory detail into plain language that readers understand and that sails through Legal, Risk and Compliance review.

You’ll engage closely with our talented SEO team so your content can be found in both traditional and AI search and will own your work from brief to publication.By keeping a finger on the pulse of your vertical, you’ll become a trusted expert readers and colleagues can rely on.

What’s In It For You

At Compare the Market and iSelect, we’re all about helping people make smart choices – and joining us might just be yours. We offer an environment where your ideas are heard, your contributions are valued, and your growth genuinely matters. Collaboration is part of our DNA and you’ll be joining a supportive, forward‑thinking team where you can do meaningful work (and be recognised for it!)

We’re guided by three shared values that shape how we work, how we treat each other, and how we show up for our customers - Drive, Noble Intent and All Together.

Plus, we offer a range of great perks to help you thrive both in and out of work:

• Vibrant and social community who have annual celebrations, family fun days and regular events
• Enjoy flexible work arrangements, including the option of one day working from home each week or a 9‑day fortnight
• Enjoy additional leave days - ‘ME’ leave and ‘Volunteer Day’ leave
• Free coffee on Mondays
• Option to purchase additional leave
• Return To Work bonus for returning parents
• Quarterly Award and Recognition program

What Sets You Apart

You’re an experienced digital writer who knows how to make complex information feel simple, useful and engaging.Any experience across car or home insurance will impress us!We’re also looking for:

• Around five years’ professional writing experience, with a strong portfolio of digital content
• A solid understanding of on‑page SEO fundamentals and how to create content that works for both readers and search
• Great editorial judgement: you spot unsupported claims and keep the important caveats when simplifying complex information
• Plenty of versatility, from in‑depth guides to punchy, commercially focused content.
• Experience taking content through legal or compliance review, writing copy that’s compliance‑ready from the first draft.
• Strong research and fact‑checking skills
• A proactive, collaborative style, comfortable owning your work and getting it from first draft through to publication.

Above all, you'll care about helping everyday Australians understand their options and save money.

At Compare the Market and iSelect we’re proud to be an Equal Opportunity Employer and we embrace diversity.

This role is available to candidates with unlimited Australian working rights only. Sponsorship is not available.

iSelect and Compare the Market, brands of iCompare Holdings, are committed to protecting your privacy. All applications and personal information are kept confidential and securely stored in line with Australian privacy laws, used only for recruitment purposes, and not shared with third parties outside iCompare Holdings without your consent.