Senior Campaign Analyst - Loyalty & Data-Driven Campaigns

Qantas; Sydney; On-site; AUD 120,000 - 150,000; Full time

Benefits offered by this job

Air travel discounts

Flexible leave options

Wellbeing program

Salary packaging

Job summary

Qantas is seeking a Senior Campaign Analyst to lead data-driven campaign analytics for Frequent Flyer and customer programs. You will manage segmentation, build campaigns, and apply propensity models to optimise multi-channel results.

Ideally you bring 5+ years in campaign management, strong Excel/SQL skills, and experience presenting to executives. The role is based at Mascot Corporate Campus with a strong emphasis on autonomous and collaborative work.

Qualifications

• 5+ years’ experience in Campaign Management / Targeting and Segmentation
• Advanced skills in Excel and SQL querying
• Strong presenting and storytelling to senior stakeholders
• Experience with experimental design and control groups in marketing
• Post-campaign analysis and uplift evaluation
• Understanding of loyalty markets and competitive environments

Responsibilities

• Lead and consult on overall campaign process across programs and channels
• Develop target lists, segmentation, and campaign builds
• Measure campaign effectiveness and report insights to stakeholders

Skills

Campaign management experience

Segmentation & targeting

Excel & SQL

Stakeholder communication

Autonomous & team work

Project prioritization

Education

Tertiary degree in Mathematics, Marketing, Statistics, Computing or related analytical field

Tools

Tableau

Power BI

QlikSense

Adobe Campaign

Unica

CIM

Job description

Qantas is seeking a Senior Campaign Analyst to lead data-driven campaign analytics for Frequent Flyer and customer programs. You will manage segmentation, build campaigns, and apply propensity models to optimise multi-channel results.

Ideally you bring 5+ years in campaign management, strong Excel/SQL skills, and experience presenting to executives. The role is based at Mascot Corporate Campus with a strong emphasis on autonomous and collaborative work.