Senior Campaign Analyst

Qantas; Sydney; On-site; AUD 120,000 - 150,000; Full time

Benefits offered by this job

Air travel discounts

Flexible leave options

Wellbeing program

Salary packaging

Job summary

Qantas is seeking a Senior Campaign Analyst to lead data-driven campaign analytics for Frequent Flyer and customer programs. You will manage segmentation, build campaigns, and apply propensity models to optimise multi-channel results.

Ideally you bring 5+ years in campaign management, strong Excel/SQL skills, and experience presenting to executives. The role is based at Mascot Corporate Campus with a strong emphasis on autonomous and collaborative work.

Qualifications

• 5+ years’ experience in Campaign Management / Targeting and Segmentation
• Advanced skills in Excel and SQL querying
• Strong presenting and storytelling to senior stakeholders
• Experience with experimental design and control groups in marketing
• Post-campaign analysis and uplift evaluation
• Understanding of loyalty markets and competitive environments

Responsibilities

• Lead and consult on overall campaign process across programs and channels
• Develop target lists, segmentation, and campaign builds
• Measure campaign effectiveness and report insights to stakeholders

Skills

Campaign management experience

Segmentation & targeting

Excel & SQL

Stakeholder communication

Autonomous & team work

Project prioritization

Education

Tertiary degree in Mathematics, Marketing, Statistics, Computing or related analytical field

Tools

Tableau

Power BI

QlikSense

Adobe Campaign

Unica

CIM

Job description

Founded in the Queensland outback in 1920, Qantas has grown to be Australia’s largest regional, domestic, and international airline. Qantas has a range of subsidiary businesses that support the overall operations of the Group. The Qantas Group’s main business is the transportation of customers and freight using two complementary airline brands — Qantas and Jetstar — operating regional, domestic, and international services.

Job Description

• Take an opportunity to grow and diversify your career
• Permanent full time position
• Located at our Mascot Corporate Campus

Working in Qantas Loyalty is exciting and fast moving. We love what we do and look forward to what we might create for the future. Being part of a business that’s constantly changing challenges us to think and move on our feet quickly. Our agile way of working enables us to be responsive to business requirements and helps us to deliver exceptional outcomes.

This position is responsible for facilitating and consulting on the overall campaign process for Qantas Frequent Flyer Members and Qantas customers across a variety of program/ product initiatives including pre-campaign data analysis, target list extraction, segmentation, campaign build, utilisation of propensity models as well as determining incremental campaign response rates across multiple channels and campaign effectiveness measurement and reporting.

As a Senior Campaign Analyst, you will act as the subject matter expert in data and commercials with the product / portfolio under your management. The position is able to work autonomously or in a team to provide recommendations and campaign solutions to your stakeholders.

You’ll Have

• 5+ Years’ experience in Campaign Management / Targeting and Segmentation experience
• Tertiary degree in Mathematics, Marketing, Statistics, Computing or related analytical field
• Advanced skills in Excel, SQL querying and relational databases
• Managing and prioritising a number of competing tasks for different departments
• Presenting insights and storytelling to senior stakeholders and executive team
• Proven experience in applying experimental design including the use of control groups for marketing campaigns
• Proven experience in post campaign/program analysis including the evaluation and quantification of campaign / program uplift
• Understanding of competitive environment and markets in the Loyalty industry
• Ability to work autonomously and in a team environment
• Strong organisational and communication skills - both written and verbal
• Ability to work under pressure, prioritise tasks & meet deadlines
• Self-motivated and proactive attitude
• Ability to meet Corporate and Divisional/Departmental Service Standards; and
• Experience in Tableau or data visualisation tools (Power BI/Qliksense) is highly desirable
• Experience in campaign management platforms ( Adobe campaign, Unica, CIM )

Why Qantas?

You’ll join a team where creativity and passion are encouraged. Our people come together to allow us to dream big and deliver successfully.

There are many different opportunities across our team, which means you’ll be able to grow both personally and professionally at Qantas. Your development is a priority for us – so that you can maintain the high standards our customers have come to expect and can continue to develop over time. You’ll be supported from day 1 with on the job training and coaching as well as our formal training opportunities. While you may start in this role, we’ve got a great track record of supporting our people to take their career in so many different directions, the destinations are endless.

The Qantas employee benefits program offers amazing benefits that extend well beyond travel.

• We love to travel: Enjoy heavily discounted air travel within Australia and across the globe, both for you and your family and friends, as well as exclusive deals on accommodation and holidays.
• We have flexible leave options: Make use of leave and flexible working opportunities including 18 weeks paid parental leave (plus superannuation payments on all paid and unpaid parental leave until your child turns 1) and additional purchased leave options for eligible employees.
• We’ll give you access to thousands of rewards: Through our partnerships we can offer you discounts across shopping, food and wine, insurance, health and wellbeing, leisure and entertainment. You can also take advantage of our salary packaging program including motor vehicles, eligible portable electronic devices and professional memberships.
• We’ll support your wellbeing: Whether it’s learning to better support your own and others’ mental health, our interactive wellbeing app or your very own tailored nutrition plan.

Qantas is an equal opportunity employer committed to providing a working environment that embraces and values diversity and inclusion. We encourage Aboriginal and Torres Strait Islander, and people of all backgrounds to apply. If you have any support or access requirements, we encourage you to advise us at time of application. Your personal information will be kept confidential in compliance with relevant privacy legislation.

Be a part of something special and play your part in the Qantas story – get in touch today.

Applications Close: 11 September 2026