Head of Marketing

The Skin Bar; Sydney; On-site; AUD 130,000 - 165,000; Full time

Job summary

A dynamic skin clinic company in Sydney is seeking a Head of Marketing to develop and execute marketing strategies for driving brand growth. The ideal candidate will have over 10 years of marketing experience, with at least 4 years in a leadership role. Responsibilities include overseeing multi-channel marketing campaigns and analyzing data to optimize performance. Join us to redefine beauty and wellbeing in a positive, skin-focused environment.

Qualifications

• Minimum of 10 years' experience in marketing.
• At least 4 years in a leadership role.
• Strong understanding of digital marketing strategies.

Responsibilities

• Develop and execute an end-to-end marketing strategy.
• Oversee integrated, multi-channel campaigns.
• Analyze marketing data to inform decisions.

Skills

Operational excellence

Disruptive thinking

Strong communication skills

Leadership skills

Digital marketing

Customer engagement

Education

Bachelor's degree in marketing or a related field

Tools

Meta Ads

Google Analytics

Klaviyo

Shopify

Later

Job description

As one of Australia’s fastest-growing skin clinic brands, we’re a purpose-led business built from grit, vision, and an unapologetic commitment to redefining beauty and wellbeing. With 10 clinics nationally and a rapidly growing eCommerce channel, The Skin Bar is entering its next phase of scale and we’re looking for a Head of Marketing to help architect that future with us.

Our philosophy is simple: natural, healthy skin is the new beauty standard. We exist to challenge outdated ideals and shift the conversation away from filters, injectables, and quick fixes, instead prioritising results driven, non-toxic treatments that empower women to feel confident in their own skin.

If you're fuelled by operational excellence, culture-led leadership, disruptive thinking and you’re passionate about helping drive a more authentic, skin-positive movement, this is your opportunity to shape one of the most exciting growth stories in beauty and wellness.

Key Responsibilities

• Develop and execute an end-to-end marketing strategy aligned with brand positioning and business growth targets
• Own and deliver performance against key marketing KPIs, including customer acquisition, retention, engagement, and ROI
• Oversee integrated, multi-channel campaigns across digital, social, influencer, PR, and product launches
• Drive audience growth across all brand social media platforms through strategic content and campaign planning
• Strengthen brand presence and customer engagement at every touchpoint, ensuring consistency and impact
• Lead, mentor, and grow the internal marketing team, fostering a high-performance, collaborative culture
• Analyze marketing data and audience behavior to inform decisions, optimise campaign performance, and uncover new growth opportunities
• Create and maintain a data-led marketing calendar, informed by industry trends, seasonal moments, and performance insights
• Identify and execute opportunities to increase market share, brand awareness, and customer lifetime value
• Working closely with the founder to create strategies that supports growth for her personal brand ,alongside the growth of The Skin Bar

About You

• Demonstrated success in the beauty, fashion, or lifestyle industries.
• Minimum of 10 years' experience in marketing, including at least 4 years in a leadership role
• Strong understanding of digital marketing, content strategy, brand development, and performance media
• Proven ability to grow social media audiences and drive engagement
• Highly experienced with Meta Ads, Google Analytics, Klaviyo, Shopify, Later, and other relevant marketing platforms
• Skilled in customer segmentation and executing targeted marketing strategies that drive results
• Data-driven mindset with a track record of scaling brand awareness and customer acquisition
• Strong leadership and communication skills, with a collaborative and inclusive approach

Seniority level

• Seniority level

  Executive

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Wellness and Fitness Services

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