Senior Brand Manager

Opella Healthcare Group; Brisbane; Presencial; AUD 120.000 - 170.000; Jornada completa

Descripción de la vacante

Opella is seeking a Senior Brand Manager to turn portfolio ambitions into consumer-focused brand strategies across a 12–24 month horizon. You’ll lead integrated campaigns across consumer, digital, retail and healthcare professional channels, delivering growth while championing consumer needs and translating health benefits into engaging communications.

You will partner with cross-functional teams and agencies, monitor brand performance, and apply commercial thinking to brand decisions to drive

Formación

• 3+ years experience in end-to-end brand marketing (preferably FMCG or healthcare)
• Ability to develop brand strategy and integrated marketing plans
• Strong commercial and financial acumen with budget management
• Experience across integrated marketing communications, digital, media planning and agency leadership
• Strong analytical capability to turn data into actions
• Excellent communication and influencing skills across functions

Responsabilidades

• Develop 12–24 month brand strategies and plans translating priorities into growth initiatives
• Lead integrated campaigns across consumer, digital, retail and healthcare professional channels
• Monitor brand performance including brand health and campaign effectiveness
• Manage marketing investment and impact on profits
• Lead relationships with creative and media agencies providing clear briefs and feedback
• Collaborate with marketing, sales and other functions to deliver launches and campaigns
• Translate consumer/market insights into actionable recommendations for future strategy

Conocimientos

Brand marketing

Integrated marketing

Commercial awareness

Analytical thinking

Project leadership

Cross-functional collaboration

Descripción del empleo

Role: Senior Brand ManagerGrade: L2-2Location: Sydney or BrisbaneYou’ve built experience, now use it where bold ideas meet real impact. At Opella, we’re challenging how self-care works for millions of people and need leaders and experts ready to shape what’s next. As a Senior Brand Manager, you’ll bring your skills, curiosity and drive to make health simpler, smarter and more human.About the job:As a Senior Brand Manager, you’ll turn portfolio and category ambitions into compelling, consumer-focused brand strategies that make health easier to understand and navigate.You’ll own the development and execution of brand plans across a 12 to 24-month horizon, leading integrated campaigns across consumer, digital, retail and healthcare professional channels. Bringing together commercial thinking, consumer insight and creativity, you’ll ensure our brands connect meaningfully with consumers while delivering sustainable growth.Working closely with cross-functional partners and agency teams, you’ll provide clear direction, champion consumer needs and translate science-backed health benefits into communications that are relevant, trusted and engaging.Main responsibilities :• Develop and lead 12 to 24-month brand strategies and plans, translating category and portfolio priorities into clear, consumer-focused growth initiatives.• Lead integrated marketing campaigns across consumer, digital, retail and healthcare professional channels, ensuring consistent and impactful brand experiences.• Own and monitor brand performance, including brand health, volume, market and campaign effectiveness, using insights to identify opportunities and proactively accelerate growth.• Apply strong commercial and financial thinking to brand decisions, managing marketing investment and considering key business and profit drivers.• Lead relationships with creative, media and other agency partners, providing inspiring briefs, clear strategic direction and constructive feedback to deliver high-quality work.• Partner across marketing, sales and other functions to align priorities and successfully deliver brand initiatives, launches and campaigns.• Champion consumer and market insights, turning data, trends and learnings into actionable recommendations that strengthen future brand strategy and execution.About you:• Strong experience in end-to-end brand marketing, ideally gained within FMCG, consumer healthcare, pharmaceutical or another regulated consumer environment.• Demonstrated ability to develop brand strategy and integrated marketing plans and successfully translate them into consumer-facing activity.• Strong commercial and financial acumen, with experience in budget management and an understanding of the key drivers that influence brand performance and profitability.• Experience across integrated marketing communications, digital strategy, media planning and agency leadership.• Strong analytical capability with the ability to interpret consumer, market and commercial data and turn insights into clear actions.• Excellent project leadership, communication and influencing skills, with the ability to bring together cross-functional partners around shared priorities.• A proactive and collaborative approach, with the ability to manage complexity while maintaining focus on consumers and delivery.This is more than the next step in your career, it’s a chance to lead change and help reinvent self-care for the world. If you’re ready to challenge, inspire and deliver impact that matters, we’re ready for you. We are challengers. We are Opella.Opella values diversity in all its forms and is committed to fostering a workplace where everyone can belong and excel. We welcome and encourage applications from people of all backgrounds.About Us:Opella is the self-care challenger with the purest and third-largest portfolio in the Over The Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market globally.Our mission is to bring health in people’s hands by making self-care as simple as it should be. For half a billion consumers worldwide – and counting.At the core of this mission is our 100 loved brands, our 11,000-strong global team, our 13 best-in-class manufacturing sites and 4 specialized science and innovation development centers. Headquartered in France, Opella is the proud maker of many of the world’s most loved brands, including Allegra, Buscopan, Doliprane, Dulcolax, Enterogermina, Essentiale and Mucosolvan.As a globally certified B Corp company, we are active players in the journey towards healthier people and planet. Find out more about our mission at www.opella.com.