Brand Manager

Opella; Brisbane; On-site; AUD 90,000 - 120,000; Full time

Job summary

Opella is seeking a Brand Manager to translate brand strategy into engaging consumer experiences across digital, retail and healthcare professional channels in Sydney or Brisbane.

You will own integrated campaigns, lead product launches, coordinate with agencies, and turn market insights into actions that strengthen our brands and drive trust with consumers.

Qualifications

• Brand marketing experience in consumer goods/healthcare/pharma environments.
• Integrated campaign delivery and digital marketing understanding.
• Experience with creative, media or marketing agencies.
• Strong analytical skills to interpret data and insights.
• Organised, detail‑oriented with ability to manage multiple priorities.

Responsibilities

• Own the delivery of integrated brand campaigns and marketing workstreams across channels.
• Lead digital and content activation to communicate clear health benefits.
• Manage product launches and promotional programs across channels.
• Collaborate with agencies, providing direction and ensuring timely delivery.
• Adapt brand narratives for the local market with consistency and relevance.
• Track brand health and campaign performance using data and insights.
• Coordinate with sales and cross‑functional teams to align initiatives.

Skills

Brand marketing

Campaign delivery

Digital marketing

Content activation

Agency management

Analytical skills

Project management

Communication

Collaboration

Job description

Role: Brand Manager

Grade: L2-1

Location: Sydney or Brisbane

You’ve built experience, now use it where bold ideas meet real impact. At Opella, we’re challenging how self‑care works for millions of people and need talented people ready to shape what’s next. As a Brand Manager, you’ll bring your skills, curiosity and drive to make health simpler, smarter and more human.

About the job:

As a Brand Manager, you’ll bring brand strategy to life by creating accessible and engaging experiences across digital, retail and healthcare professional channels.

You’ll take ownership of key campaign workstreams, product rollouts and content activation, ensuring every consumer touchpoint communicates clear and trusted health benefits. Working closely with agency and cross‑functional partners, you’ll turn brand priorities into effective marketing activity that builds connection, relevance and trust with consumers.

This is an opportunity to combine strategic brand thinking with hands‑on execution, using consumer, market and performance insights to continuously strengthen how our brands show up in market.

Main responsibilities

• Own the delivery of integrated brand campaigns and marketing workstreams, translating brand strategy into engaging consumer experiences across multiple channels.
• Lead digital and content activation, developing relevant and accessible communications that help consumers make informed healthcare choices.
• Manage key aspects of product launches and promotional programs, coordinating activity across digital, retail and healthcare professional channels.
• Partner with creative, media and other agency teams, providing clear direction and managing day‑to‑day delivery to ensure high‑quality work is delivered on time.
• Adapt and activate brand narratives for the local market, ensuring communication is relevant, consistent and aligned with brand objectives.
• Track brand health, market performance and campaign effectiveness, using data and insights to identify learnings and improve future activity.
• Collaborate with sales, commercial and other cross‑functional teams to ensure brand initiatives are aligned, effectively executed and deliver against business priorities.

About you

• Demonstrated experience in brand marketing, ideally within consumer goods, consumer healthcare or pharmaceutical environments.
• Strong understanding of integrated campaign delivery, digital marketing and content activation, with experience translating brand strategy into effective execution.
• Experience working with creative, media or marketing agencies, with the ability to provide clear direction and manage multiple deliverables.
• Strong commercial and analytical skills, with the ability to interpret market, consumer and campaign performance data and turn insights into action.
• Highly organised with strong attention to detail and the ability to manage multiple priorities, projects and deadlines.
• A proactive, collaborative approach with strong communication skills and confidence working across different teams and stakeholders.

This is more than the next step in your career; it’s a chance to lead change and help reinvent self‑care for the world. If you’re ready to challenge, inspire and deliver impact that matters, we’re ready for you. We are challengers. We are Opella.

Opella values diversity in all its forms and is committed to fostering a workplace where everyone can belong and excel. We welcome and encourage applications from people of all backgrounds.

About Us

Opella is the self‑care challenger with the purest and third‑largest portfolio in the Over The Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market globally.

Our mission is to bring health in people’s hands by making self‑care as simple as it should be. For half a billion consumers worldwide – and counting.

At the core of this mission is our 100 loved brands, our 11,000‑strong global team, our 13 best‑in‑class manufacturing sites and 4 specialized science and innovation development centres. Headquartered in France, Opella is the proud maker of many of the world’s most loved brands, including Allegra, Buscopan, Doliprane, Dulcolax, Enterogermina, Essentiale and Mucosolvan.

As a globally certified B Corp company, we are active players in the journey towards healthier people and planet. Find out more about our mission at www.opella.com.