Brand Manager

Opella Healthcare Group; Brisbane; On-site; AUD 90,000 - 120,000; Full time

Job summary

Opella Healthcare Group is seeking a Brand Manager to turn brand strategy into engaging experiences across digital, retail and healthcare professional channels. You will own major campaigns, product launches and content activation, partnering with agencies and cross-functional teams to deliver high-quality work that resonates with consumers.

The role combines strategic brand thinking with hands-on execution, leveraging consumer and market insights to strengthen how Opella’s brands show up in

Qualifications

• Experience in brand marketing, ideally consumer goods or healthcare environments.
• Strong understanding of integrated campaign delivery across multiple channels.

Responsibilities

• Own the delivery of integrated brand campaigns across digital, retail and professional channels.
• Lead digital and content activation to create accessible communications for consumers.
• Manage product launches and promotional programs with cross-functional teams.
• Provide clear direction to creative and media agencies and ensure timely delivery.
• Adapt brand narratives for local markets and track campaign performance using data insights.
• Collaborate with sales and commercial teams to align brand initiatives with business priorities.

Skills

Brand marketing

Integrated campaigns

Digital marketing

Content activation

Agency management

Analytics

Cross-functional collaboration

Job description

Role: Brand ManagerGrade: L2-1Location: Sydney or BrisbaneYou’ve built experience, now use it where bold ideas meet real impact. At Opella, we’re challenging how self-care works for millions of people and need talented people ready to shape what’s next. As a Brand Manager, you’ll bring your skills, curiosity and drive to make health simpler, smarter and more human.About the job:As a Brand Manager, you’ll bring brand strategy to life by creating accessible and engaging experiences across digital, retail and healthcare professional channels.You’ll take ownership of key campaign workstreams, product rollouts and content activation, ensuring every consumer touchpoint communicates clear and trusted health benefits. Working closely with agency and cross-functional partners, you’ll turn brand priorities into effective marketing activity that builds connection, relevance and trust with consumers.This is an opportunity to combine strategic brand thinking with hands-on execution, using consumer, market and performance insights to continuously strengthen how our brands show up in market.Main responsibilities :• Own the delivery of integrated brand campaigns and marketing workstreams, translating brand strategy into engaging consumer experiences across multiple channels.• Lead digital and content activation, developing relevant and accessible communications that help consumers make informed healthcare choices.• Manage key aspects of product launches and promotional programs, coordinating activity across digital, retail and healthcare professional channels.• Partner with creative, media and other agency teams, providing clear direction and managing day-to-day delivery to ensure high-quality work is delivered on time.• Adapt and activate brand narratives for the local market, ensuring communication is relevant, consistent and aligned with brand objectives.• Track brand health, market performance and campaign effectiveness, using data and insights to identify learnings and improve future activity.• Collaborate with sales, commercial and other cross-functional teams to ensure brand initiatives are aligned, effectively executed and deliver against business priorities.About you :• Demonstrated experience in brand marketing, ideally within consumer goods, consumer healthcare or pharmaceutical environments.• Strong understanding of integrated campaign delivery, digital marketing and content activation, with experience translating brand strategy into effective execution.• Experience working with creative, media or marketing agencies, with the ability to provide clear direction and manage multiple deliverables.• Strong commercial and analytical skills, with the ability to interpret market, consumer and campaign performance data and turn insights into action.• Highly organised with strong attention to detail and the ability to manage multiple priorities, projects and deadlines.• A proactive, collaborative approach with strong communication skills and confidence working across different teams and stakeholders.This is more than the next step in your career; it’s a chance to lead change and help reinvent self-care for the world. If you’re ready to challenge, inspire and deliver impact that matters, we’re ready for you. We are challengers. We are Opella.Opella values diversity in all its forms and is committed to fostering a workplace where everyone can belong and excel. We welcome and encourage applications from people of all backgrounds.About Us :Opella is the self-care challenger with the purest and third-largest portfolio in the Over The Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market globally.Our mission is to bring health in people’s hands by making self-care as simple as it should be. For half a billion consumers worldwide – and counting.At the core of this mission is our 100 loved brands, our 11,000-strong global team, our 13 best-in-class manufacturing sites and 4 specialized science and innovation development centers. Headquartered in France, Opella is the proud maker of many of the world’s most loved brands, including Allegra, Buscopan, Doliprane, Dulcolax, Enterogermina, Essentiale and Mucosolvan.As a globally certified B Corp company, we are active players in the journey towards healthier people and planet. Find out more about our mission at www.opella.com.