Senior Brand Growth Lead — Everyday Baking

Goodman Fielder Pty Limited; Sydney; Hybrid; AUD 140,000 - 180,000; Full time

Benefits offered by this job

Hybrid working

Job summary

Goodman Fielder Pty Limited in Sydney seeks a Senior Brand Manager for Everyday Baking to own growth across Helga's, Wonder and JUST brands. You’ll lead end-to-end cross-functional projects across retail and foodservice, shape the innovation roadmap, and drive profitable portfolio growth with strong commercial trade-offs.

You'll partner with Sales, R&D, Supply Chain and Finance to translate consumer insights into impactful campaigns, in-store activation and compelling shopper experiences,

Qualifications

• 8+ years' brand management or marketing in FMCG/consumer goods.
• Experience owning brand plans and integrated campaigns with P&L awareness.
• Strong stakeholder management and cross-functional collaboration.

Responsibilities

• Lead the Everyday Baking brand growth agenda across retail and foodservice, connecting consumer needs, customer priorities and commercial performance.
• Own and deliver the current innovation pipeline from concept through to execution, including commercials, customer sell-in, packaging, product and launch delivery.
• Shape the future innovation roadmap, leveraging consumer insights, competitive environment, customer priorities and company capability.
• Lead communication and activation plans across ATL, digital, social, shopper and in-store, delivering with brilliance in market.
• Bring a challenger mindset to brand growth, developing high-impact marketing activity that drives long and short-term uplifts.
• Lead portfolio optimisation and commercial recommendations to unlock incremental profit and sustainable growth.
• Influence and align cross-functional stakeholders across Sales, R&D, Supply Chain, Operations and Finance to deliver strong commercial outcomes.

Skills

Brand management

Marketing strategy

Cross-functional leadership

NPD / innovation

P&L awareness

Education

Bachelor's degree in Marketing, Business or related field

Tools

MS Office

Aztec/IRI

Quantium

Job description

Goodman Fielder Pty Limited in Sydney seeks a Senior Brand Manager for Everyday Baking to own growth across Helga's, Wonder and JUST brands. You’ll lead end-to-end cross-functional projects across retail and foodservice, shape the innovation roadmap, and drive profitable portfolio growth with strong commercial trade-offs.

You'll partner with Sales, R&D, Supply Chain and Finance to translate consumer insights into impactful campaigns, in-store activation and compelling shopper experiences,