Brand Manager - FE

Goodman Fielder Pty Limited; Sydney; On-site; AUD 90,000 - 120,000; Full time

Benefits offered by this job

Hybrid working

Health insurance discounts

Fitness passport discounts

Job summary

Goodman Fielder in Australia seeks a commercially minded Brand Manager to own the Flavour Enhancers portfolio, including Oli & Vine, Praise and ETA. You will drive growth, lead cross-functional projects, and translate market insights into profitable campaigns across the Foodservice sector.

Join a collaborative marketing team and influence product launches, packaging updates and GTM initiatives while collaborating with Sales, Supply Chain, R&D and Finance for strong commercial outcomes.

Qualifications

• 4+ years in Brand Management or Marketing in foodservice or FMCG.
• Commercial mindset with proven cross-functional leadership.
• Experience turning insights into growth and campaigns.

Responsibilities

• Developing and executing the Foodservice marketing strategy for the Flavour Enhancers portfolio.
• Leading annual brand plans and supporting long-term portfolio growth.
• Identifying opportunities for innovation, new product development and channel growth.
• Translating customer, operator and market insights into marketing campaigns.
• Managing end-to-end product launches, packaging updates and go-to-market initiatives.
• Partnering with Sales, Supply Chain, R&D and Finance to deliver commercial outcomes.
• Representing brands through customer engagement initiatives, industry events and trade shows.
• Managing agency partners to deliver communications and brand assets.

Skills

Brand Management

Marketing

Foodservice

FMCG

B2B

Education

Marketing degree

Job description

Brand Manager | Flavour Enhancers

Grow iconic foodservice brands that are found in kitchens across Australia

At Goodman Fielder, we're passionate about making everyday food better for everyone. We're looking for a commercially minded Brand Manager to take ownership of our Flavour Enhancers portfolio, including trusted brands such as Oli & Vine, Praise and ETA, driving growth across the Australian Foodservice market. This is an exciting opportunity for a marketer who loves bringing brands to life, leading cross-functional projects, and turning customer and market insights into profitable growth.

What you'll be responsible for

• Developing and executing the Foodservice marketing strategy for our Flavour Enhancers portfolio
• Leading annual brand plans and supporting a longer-term portfolio growth strategy
• Identifying opportunities for innovation, new product development and channel growth
• Translating customer, operator and market insights into impactful marketing campaigns
• Managing end-to-end product launches, packaging updates and go-to-market initiatives
• Partnering closely with Sales, Supply Chain, R&D and Finance to deliver commercial outcomes
• Representing our brands through customer engagement initiatives, industry events and trade shows
• Managing agency partners to deliver compelling communications and brand assets

What's in it for you?

• Own and shape the future of well-established foodservice brands
• Lead strategic projects from concept through to market launch
• Join a collaborative, high-performing marketing team where your ideas are valued
• Work across some of Australia's most recognised food brands
• Be part of a business that encourages curiosity, ownership and continuous improvement
• Genuine opportunity to make a commercial impact and accelerate your marketing career
• Hybrid Working allowing for work life balance
• Great benefits on offer including well being program featuring discounts on health insurance and fitness passport

About you

You bring a passion for growing brands and a strong commercial mindset, along with:

• 4+ years' experience in Brand Management or Marketing
• Tertiary qualifications in Marketing, Business or a related discipline
• Experience within Foodservice, FMCG or B2B environments
• Demonstrated success leading cross-functional projects and delivering results
• Strong stakeholder management and communication skills
• Experience translating insights into marketing actions that drive growth
• A proactive, agile approach with the ability to thrive in a fast-paced environment

Why Goodman Fielder?

At Goodman Fielder, we create food that people love. With a portfolio of iconic brands and a culture built on Collective Curiosity, Owning It and Being Better Together, you'll have the opportunity to contribute, grow and make a real impact.

If you're passionate about building brands, driving innovation and delivering commercial results, we'd love to hear from you.