Growth-Driven Brand Manager, Everyday Baking (Hybrid)

Goodman Fielder; Sydney; Hybrid; AUD 90,000 - 130,000; Full time

Benefits offered by this job

Hybrid working

Flexible working

Development opportunities

Job summary

Goodman Fielder is seeking an Everyday Baking Brand Manager to drive growth across a top baking portfolio including Helga's, Wonder, and JUST. You will lead the end-to-end innovation funnel, shape strategic direction, and own profitability with a strong cross-functional team.

You’ll manage brand plans across retail and foodservice, bringing energy, pace and a consumer-focused mindset to the role in a hybrid work environment. Excellent stakeholder management is essential.

Qualifications

• 4+ years of brand marketing experience in FMCG/Consumer Goods.
• Degree in Business, Marketing, or Communications preferred.

Responsibilities

• Drive the everyday baking brand portfolio strategy and growth.
• Lead end-to-end cross-functional projects across retail and foodservice.
• Develop and execute the brand innovation pipeline and campaigns.
• Shape commercial direction and optimize portfolio profitability.
• Influence stakeholders to deliver market-ready programs.

Skills

Brand marketing

Cross-functional leadership

NPD knowledge

Stakeholder management

Education

Business/Marketing degree

Job description

Goodman Fielder is seeking an Everyday Baking Brand Manager to drive growth across a top baking portfolio including Helga's, Wonder, and JUST. You will lead the end-to-end innovation funnel, shape strategic direction, and own profitability with a strong cross-functional team.

You’ll manage brand plans across retail and foodservice, bringing energy, pace and a consumer-focused mindset to the role in a hybrid work environment. Excellent stakeholder management is essential.