Senior Brand Designer: AI-Driven Creative Systems

me&u; Melbourne; On-site; AUD 110,000 - 150,000; Full time

Job summary

me&u, Melbourne-based, is hiring a designer to build AI-powered, scalable content systems. You’ll design across brand, social, sales, and product, and develop a Creative OS to enable fast, on-brand output.

You’ll blend design with AI tools, creating reusable templates and self-serve content hubs while collaborating closely with marketing, sales, and product teams.

Qualifications

• 3-5 years experience as a designer with a strong portfolio.
• Excellent design taste and attention to detail.
• Experience building reusable systems, templates, or scalable workflows.
• Comfortable working quickly and iterating often.
• A curious, proactive mindset and willingness to learn new tools.
• Experience with AI-assisted design workflows is highly regarded.

Responsibilities

• Design and produce high-quality creative assets across social, sales, product, and brand.
• Design and implement a Creative OS for scalable content workflows.
• Build reusable creative systems including content engines and templates.
• Own and evolve AI-powered workflows turning inputs into outputs efficiently.
• Create and maintain a library of templates across Figma and other tools.
• Enable self-serve content creation via a central hub with guides.
• Partner with marketing, sales, product, and customer teams for consistent messaging.
• Establish lightweight review loops to maintain quality and speed.
• Content should be self-serve by default with visibility to improve systems.
• Continuously experiment with new AI tools and approaches.
• Raise the overall creative standard across the business.

Skills

3-5 years design experience

Strong visual design

AI workflows knowledge

Systems thinking

Cross-functional collaboration

Startup experience

Excellent communication

Tools

ChatGPT/Codex

Claude

Image generation tools

Video tools

Job description

A LITTLE ABOUT US

When it comes to food experience, me&u helps you always feel like a local. The company’s vision is to bring that feeling to everyone, anywhere - so no matter what neighbourhood you live in or visit, you’ll always know the perfect place to go and exactly what to order.

me&u is used by 6000+ bars, pubs, and restaurants to create memorable guest experiences and grow their brands. With 200 staff in five countries, and headquartered in Melbourne, Australia, me&u is the consolidation of two leading hospitality technology companies: Mr Yum and me&u, who merged in November 2023.

PRIMARY PURPOSE OF THE ROLE

This is an individual contributor role for a designer who wants to build, not just execute. You'll personally produce high-quality creative across brand, social, sales and product, and design the AI-powered systems that let the rest of the business produce on-brand content at speed.

The first creative role with an AI systems focus, you’ll be responsible for transforming how we create, moving from one-off assets and bottlenecks to repeatable, scalable systems that allow anyone in the business to produce on-brand, high-performing content quickly.

With a focus on speed, consistency, and leverage, you’ll combine design, AI, and systems thinking to unlock significantly greater output from a lean team. You’ll also play a key role in elevating the quality of everything we put into market, ensuring our brand reflects the innovation and leadership of our product.

This role is based in Melbourne.

CALL-OUT ON AI 🤖
At me&u, we lean hard into AI to boost productivity, so we're exclusively looking for someone who is already using AI to improve the quality and speed of their work. You should be comfortable using AI to flesh out ideas, research, analyse, and create awesome content for us. This isn't a nice-to-have; it's how we expect great work to get done here.

WHAT YOU’LL DO

• Personally design and produce high-quality creative assets across social, sales, product, and brand — setting the standard for what great looks like.

• Design and implement a “Creative OS”; a system of templates, tools, and AI workflows that enables scalable content creation across marketing/product marketing, sales, product, and customer teams.

• Build reusable creative systems (not just one-off assets), including LinkedIn content engines, case study generators, sales deck systems, ad creative frameworks, and short-form video templates.

• Own and evolve AI-powered workflows that turn raw inputs (product updates, customer insights, data) into structured, high-quality content outputs efficiently and consistently.

• Create and maintain a library of high-quality templates across Figma and other tools (social posts, presentations, one-pagers, event assets, video formats) that are easy to use and hard to get wrong.

• Enable self-serve content creation across the business by building and maintaining a central hub (e.g. Notion) containing templates, prompts, examples, and clear “how to” guides.

• Partner closely with marketing, sales, product, and customer teams to ensure consistent messaging and high-quality execution across all touchpoints.

• Establish lightweight review and feedback loops to maintain quality, provide visibility, and continuously improve templates, systems, and outputs without creating bottlenecks.

• Content should be self-serve by default - with visibility and feedback loops used to improve the system, not gate output.

• Continuously experiment with and adopt new AI tools, workflows, and creative approaches to improve speed, output, and performance.

• Raise the overall creative standard across the business by improving the quality, consistency, and effectiveness of all content produced.

A LITTLE ABOUT YOU

• 3-5 years experience as a designer, with strong individual craft and experience building reusable systems, templates, or scalable creative workflows.
  

• Strong design skills with excellent taste and attention to detail — you’re a talented designer and know what great looks like.

• Highly execution-focused; you move quickly, iterate often, and prioritise output over perfection.

• Curious and proactive; you’re constantly learning and exploring new tools, ideas, and ways to improve how things are done.

• Experience using AI tools (e.g. ChatGPT/Codex, Claude, image generation, video tools) as part of real workflows, not just experimentation.

• Systems thinker; you naturally look to turn repeat tasks into scalable, reusable processes.

• Comfortable working in ambiguity and building from scratch in a fast-paced environment.

• Strong communication and collaboration skills; you can work cross-functionally and enable others to do their best work.

• Experience in a startup or high-growth environment is highly regarded.

Manager

This role reports to our Co-founder & CXO.

WHY ME&U

Work with impact and purpose. We’re helping the hospitality and entertainment industries to thrive and me&u is at the forefront of this. Expect collaboration and interesting problems to solve.

Work with great people. Work alongside a supportive, diverse and inclusive team. You’ll have the trust, freedom and support to experiment and not be afraid of failure but to learn from it...and have fun together along the way.

Work that challenges you. We’re growing quickly, and you will too. You’ll have numerous opportunities to embrace discomfort, grow and learn as me&u expands and scales globally.

Work that works for you. We’re a flexible, remote-friendly place with inclusive leave options and day-to-day work times to suit your routine. We prioritise our team’s mental health & overall wellbeing, with access to mental health days and support programs.

Diversity and Inclusion CommitmentWe’re committed to growing and empowering an inclusive me&u community. That’s why we actively encourage applications from candidates from all backgrounds, experiences, and perspectives. If you require accessibility assistance at any stage of the process, please let us know.