Senior Brand & Communications Manager

P3 Recruitment; Sydney; On-site; AUD 150,000 - 200,000; Full time

Benefits offered by this job

Salary package

Executive exposure

Career growth

Agency collaboration

Job summary

P3 Recruitment represents a national retirement and seniors living developer and operator seeking a Senior Brand & Communications Manager. The role oversees brand, marketing, communications and project governance, combining strategic oversight with hands-on delivery to drive growth and customer engagement.

The successful candidate will shape brand direction across corporate and project initiatives, manage agencies, and collaborate with senior executives to deliver measurable outcomes.

Qualifications

• Proven experience in a senior marketing, brand or communications role.
• Experience within retirement living or customer-centric asset classes is desirable.
• Strong writing, storytelling and executive-facing communication skills.

Responsibilities

• Lead development and execution of brand, communications and marketing strategies across the business.
• Custodian of corporate and project brands, ensuring consistency across touchpoints.
• Develop and implement project marketing campaigns to generate qualified leads and support sales outcomes.
• Manage external marketing, creative, digital, PR and media agencies.
• Oversee marketing collateral, content and campaign assets.
• Collaborate with development, sales and operations on launches and initiatives.
• Lead brand governance, budgets and stakeholder engagement.
• Monitor campaigns and analyse performance to optimise results.

Skills

Brand management

Strategic thinking

Stakeholder management

Team leadership

Job description

Looking for a role where you can genuinely shape a brand, influence marketing direction and build something of your own?

Our client is a national retirement and seniors living developer and operator with an impressive pipeline of projects and a clear growth trajectory. They are seeking an experienced Senior Brand & Communications Manager to take ownership of their marketing, communications and brand function, while supporting the next phase of the business's evolution.

This is a broad and varied role that will suit someone who enjoys both the strategic and hands‑on sides of marketing. You'll be involved in driving brand strategy, developing marketing plans, managing campaigns and agencies, as well as communications, content, public relations, digital platforms and project marketing governance.

Backed by a global parent company, you'll enjoy the best of both worlds - the resources, stability and career opportunities of a major international organisation combined with the agility, accessibility and influence of a smaller, entrepreneurial business.

The Position

In the role of Senior Brand & Communications Manager, your key responsibilities will include:

• Lead the development and execution of brand, communications and marketing strategies across the business
• Act as the custodian of the company's corporate and project brands, ensuring consistency across all touchpoints
• Develop and implement project marketing campaigns that generate qualified leads and support sales outcomes
• Manage external marketing, creative, digital, PR and media agencies
• Oversee the creation of marketing collateral, content, communications and campaign assets
• Work closely with development, sales and operational teams to support project launches and business initiatives
• Manage public relations, stakeholder communications and brand positioning initiatives
• Monitor campaign performance, analyse results and provide recommendations to optimise outcomes
• Manage brand governance, marketing budgets and stakeholder engagement
• Build strong relationships with internal and external stakeholders across the business
• Identify opportunities to enhance customer engagement, brand awareness and market positioning
• Support the continued growth and evolution of the marketing function as the business expands

The Person

We're looking for a strategic and commercially minded marketing professional who is equally comfortable operating at both a strategic and hands on level.

The ideal candidate will:

• Have proven experience in a senior marketing, brand or communications role
• Bring experience within property, retirement living, residential development, aged care, lifestyle communities, hospitality or another customer‑centric asset class
• Have a strong understanding of brand management, project marketing, customer acquisition and lead generation strategies
• Demonstrate exceptional stakeholder management and communication skills
• Be highly organised, proactive and capable of managing multiple projects simultaneously
• Have experience managing external agencies and marketing suppliers
• Be commercially focused with the ability to connect marketing activity to measurable business outcomes
• Enjoy working in a growing business environment where they can influence change and drive improvement
• Have leadership capability and a desire to build and develop a team as the business continues to expand
• Be passionate about creating meaningful customer experiences and building brands that make a difference
• Be comfortable presenting to and working alongside senior executives and key stakeholders
• Possess strong writing, communication and storytelling skills with a keen eye for detail

The Perks:

• Attractive salary package of $150,000 - $200,000 + super, depending on experience
• Work across both corporate and project marketing initiatives
• Opportunity to have real input into marketing direction while still staying close to delivery
• Potential to build and lead a marketing team as the business continues to grow
• Direct access to senior executives and key decision-makers
• Long-term career growth within a business entering an exciting phase of expansion
• Collaborative, professional and values-driven culture
• Work across both corporate brand and project marketing initiatives
• High-impact role where your ideas and contributions will be visible across the organisation