Senior B2B Media Manager — AI-Driven Campaigns

Green Hat; Melbourne; Remote; AUD 120,000 - 150,000; Full time

Job summary

Green Hat, Australia’s leading B2B agency in Melbourne, is seeking a Senior Media Manager to build, run and optimise campaigns while elevating AI-enabled processes. You’ll partner with strategy and analytics teams to maximize client ROI and scale our media capabilities.

The role requires 3+ years in media buying (B2B preferred), strong Google Ads/LinkedIn/Meta experience, and DSP proficiency (The Trade Desk, DV360, Xandr). On-site role in Melbourne with a focus on QA and reporting.

Qualifications

• Relevant tertiary degree.
• 3+ years of experience in media buying, preferably within a B2B agency environment.
• 3+ years of experience in Google Ads, LinkedIn and Meta (Reddit/TikTok a bonus).
• 2+ years of experience across DSPs such as The Trade Desk, Google DV360 or Xandr.
• Strong analytical skills and experience with data analysis tools.
• ONLY AUSTRALIAN-BASED APPLICANTS WILL BE CONSIDERED.

Responsibilities

• Develop and manage media buying strategies for our clients.
• Work with tools and media partners on audience sizing and best targeting approaches.
• Analyse data from various media tools to optimise campaign performance.
• Prepare and present ongoing and end of campaign reporting - with a focus on continuous improvements.
• Assist with QA and campaign execution as needed.

Skills

Media buying

Analytics

Google Ads

LinkedIn

Meta Ads

DSPs

B2B marketing

Education

Tertiary degree

Tools

The Trade Desk

DV360

Xandr

Google DV360

Job description

Green Hat, Australia’s leading B2B agency in Melbourne, is seeking a Senior Media Manager to build, run and optimise campaigns while elevating AI-enabled processes. You’ll partner with strategy and analytics teams to maximize client ROI and scale our media capabilities.

The role requires 3+ years in media buying (B2B preferred), strong Google Ads/LinkedIn/Meta experience, and DSP proficiency (The Trade Desk, DV360, Xandr). On-site role in Melbourne with a focus on QA and reporting.