Senior AI Discovery & Growth Marketing Lead

RACV Limited; Melbourne; Hybrid; AUD 180,000 - 240,000; Full time

Benefits offered by this job

Hybrid working model

Discounts and member benefits

Career development opportunities

Inclusive culture

Job summary

RACV Limited in Melbourne is seeking a Senior Manager - AI Discovery & Performance Marketing to lead the evolution of our AI-enabled discovery and performance engine across paid search, SEM, paid social and emerging AI channels.

You will translate market insights into growth, challenge agencies and partners, and influence senior stakeholders while delivering measurable outcomes for RACV's products and member engagement priorities.

Qualifications

• Deep expertise in AI discovery, generative search and AI-powered discovery ecosystems.
• Extensive experience leading performance marketing programs across paid search and social.
• Strong leadership to influence senior stakeholders and lift team capability.

Responsibilities

• Lead RACV's AI Discovery capability across platforms and emerging AI environments.
• Establish measurement frameworks including MMM and incrementality testing.
• Drive commercial outcomes across acquisition, conversion, ROI, CPA and member engagement.

Skills

AI discovery

Performance marketing

Leadership

SEO

Job description

RACV Limited in Melbourne is seeking a Senior Manager - AI Discovery & Performance Marketing to lead the evolution of our AI-enabled discovery and performance engine across paid search, SEM, paid social and emerging AI channels.

You will translate market insights into growth, challenge agencies and partners, and influence senior stakeholders while delivering measurable outcomes for RACV's products and member engagement priorities.