Senior ABM Lead for Global Product Launch (Salesforce MC)

Michael Page; Brisbane; Hybrid; AUD 90,000 - 130,000; Full time

Benefits offered by this job

Hybrid work arrangement

Opportunity to lead ABM capability

Global product launch exposure

Collaborative, high-performing team

Job summary

Michael Page is seeking an Account-Based Marketing (ABM) Lead to drive a high-visibility, project-focused initiative ahead of a global product launch from Brisbane.

You will implement ABM on Salesforce Marketing Cloud, build targeted nurture journeys, lead scoring and audience segmentation, and collaborate with sales, leadership and agencies to deliver measurable commercial outcomes across international markets.

Qualifications

• Proven experience implementing sophisticated ABM programs.
• Strong hands-on experience with Salesforce Marketing Cloud.
• Expertise in nurture campaigns, lead scoring, audience segmentation and automation workflows.
• Experience managing external agencies and marketing technology partners.
• Strong demand generation and campaign execution capability.
• Commercial mindset aligning marketing with business outcomes.
• Excellent stakeholder management and engagement with senior leaders.
• Graphic design capability with Adobe Creative Suite or similar tools.

Responsibilities

• Lead the implementation and optimisation of an Account-Based Marketing (ABM) strategy.
• Build targeted nurture journeys, audience segmentation frameworks and lead-scoring models.
• Manage and enhance marketing automation platforms and CRM integrations.
• Support the development and execution of campaigns tied to a major international product launch.
• Partner with external agencies to execute campaign activity and system enhancements.
• Create and adapt marketing collateral, with occasional graphic design support.
• Provide recommendations to improve marketing effectiveness, reporting and lead generation outcomes.
• Engage and influence stakeholders across multiple global markets.
• Drive best-practice marketing processes, systems and automation capabilities.

Skills

ABM strategy

Lead generation

Stakeholder management

Campaign execution

Nurture campaigns

Audience segmentation

Automation workflows

Commercial mindset

Agency collaboration

Tools

Salesforce Marketing Cloud

Adobe Creative Suite

Job description

Michael Page is seeking an Account-Based Marketing (ABM) Lead to drive a high-visibility, project-focused initiative ahead of a global product launch from Brisbane.

You will implement ABM on Salesforce Marketing Cloud, build targeted nurture journeys, lead scoring and audience segmentation, and collaborate with sales, leadership and agencies to deliver measurable commercial outcomes across international markets.