SEM Growth Director: Implementation & Activation

WPP Media Limited; City of Melbourne; Hybrid; AUD 180,000 - 240,000; Full time

Benefits offered by this job

Hybrid work model

Competitive salary package

20 days holiday increasing to 25

Job summary

WPP Media Limited in Melbourne is seeking an Implementation & Activation Director - SEM to lead best-in-class omnichannel campaigns with a strong emphasis on SEM and performance media. You will own day-to-day delivery, strategy, and client partnerships to drive KPI outcomes.

You will mentor a high-performing team, harness data, AI tools, and tech innovations to optimise Search, Social, VOD and Display, and contribute to a collaborative, hybrid working culture.

Qualifications

• Proven track record in performance media with expertise in SEM.
• Hands-on knowledge of self-serve digital platforms.
• Strong data interpretation and insight articulation.
• Clear communication and stakeholder trust.
• Authentic leadership and team mentoring.

Responsibilities

• Lead omnichannel campaigns with focus on SEM and performance media.
• Develop implementation plans and data-led optimisation.
• Be senior point of contact for clients and ensure KPIs.
• Drive tech, data, and AI advantages for campaigns.
• Mentor and empower a high-performing team.

Skills

SEM

Performance marketing

Data analysis

Leadership

Job description

WPP Media Limited in Melbourne is seeking an Implementation & Activation Director - SEM to lead best-in-class omnichannel campaigns with a strong emphasis on SEM and performance media. You will own day-to-day delivery, strategy, and client partnerships to drive KPI outcomes.

You will mentor a high-performing team, harness data, AI tools, and tech innovations to optimise Search, Social, VOD and Display, and contribute to a collaborative, hybrid working culture.