Implementation & Activation Director - SEM

WPP Media Limited; City of Melbourne; Hybrid; AUD 180,000 - 240,000; Full time

Benefits offered by this job

Hybrid work model

Competitive salary package

20 days holiday increasing to 25

Job summary

WPP Media Limited in Melbourne is seeking an Implementation & Activation Director - SEM to lead best-in-class omnichannel campaigns with a strong emphasis on SEM and performance media. You will own day-to-day delivery, strategy, and client partnerships to drive KPI outcomes.

You will mentor a high-performing team, harness data, AI tools, and tech innovations to optimise Search, Social, VOD and Display, and contribute to a collaborative, hybrid working culture.

Qualifications

• Proven track record in performance media with expertise in SEM.
• Hands-on knowledge of self-serve digital platforms.
• Strong data interpretation and insight articulation.
• Clear communication and stakeholder trust.
• Authentic leadership and team mentoring.

Responsibilities

• Lead omnichannel campaigns with focus on SEM and performance media.
• Develop implementation plans and data-led optimisation.
• Be senior point of contact for clients and ensure KPIs.
• Drive tech, data, and AI advantages for campaigns.
• Mentor and empower a high-performing team.

Skills

SEM

Performance marketing

Data analysis

Leadership

Job description

Implementation & Activation Director - SEM

About WPP Media

Melbourne, Australia

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

Step into a limitless world where your digital expertise will shape the next era of media, giving you the tools, technology, and support to push boundaries and drive growth for some of the world's most iconic brands.

About Mindshare: A Leading WPP Media Brand

Mindshare delivers Good Growth for its clients. As “Growth Architects", we drive growth that benefits all stakeholders - better for people, planet, and business - by using media with intention. This approach creates more meaningful connections with consumers, increases consumer trust in the brand, and delivers better outcomes for all stakeholders.

The Role

Location: Melbourne

We have found a great balance of embracing flexible working whilst also maintaining in-office collaboration with most teams meeting in the office 3 days per week.

• Drive Digital Excellence: Lead the charge in delivering best-in-class omnichannel media campaigns, overseeing day-to-day operational excellence with a strong, hands-on focus on SEM and performance media.
• Strategise for the Future: Construct and present forward-thinking implementation plans and negotiation strategies, leveraging data-led optimisation and advanced targeting to fuel client growth.
• Champion Client Success: Act as the critical senior point of contact for clients, offering expert perspectives on the ever-changing digital landscape and ensuring flawless delivery of campaigns and KPIs.
• Harness Tech & Innovation: Dive deep into the fast-evolving digital space to deliver unrivalled tech, data, and AI advantages, focusing heavily on driving exceptional Search, Social, VOD, and Display outcomes.
• Empower extraordinary people: Motivate, mentor, and empower a high-performing team, fostering a collaborative, inclusive environment where continuous learning and knowledge sharing are celebrated.

Ideal Skills and Experience

This role is tailor-made for a relentlessly curious, results-driven performance champion who loves turning complex data into creative media solutions, and who gets a genuine buzz out of mentoring a team to achieve extraordinary things. We’re also looking for;

• Performance Powerhouse: A proven, results-driven track record in performance media with deep expertise in biddable channels, especially Search (SEM).
• Platform Proficiency: Exceptional hands-on knowledge of self-serve digital platforms, backed by a commitment to maintaining industry-leading certifications and accreditations.
• Data-Driven Problem Solver: A sharp, inquisitive mind with exceptional attention to detail, capable of examining complex data to extract meaningful insights and articulate exactly what’s working and why.
• Master Communicator: Confident and clear communication skills, with a demonstrated ability to prioritise urgent tasks and build deep trust with internal teams, tech vendors, and key client stakeholders.
• Authentic Leadership: An optimistic, collaborative leader who brings their authentic self to work, leans into innovation, and genuinely cares about nurturing the collective success of their team.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

At Mindshare ANZ, we offer a competitive salary package, with 20 days holiday increasing with service to a maximum of 25 days, with the option to purchase extra leave of up to 4 weeks per year. We also offer a flexible working environment, paid parental leave, flexible public holidays, birthday leave and early finishes during the summer months. These are just some of the great perks you can utilise.

Based in Melbourne, you will be working from our stunning new headquarters at 51 Flinders Lane - a brand-new, sustainably designed premium precinct featuring world-class end-of-trip facilities, a dedicated concierge, and a vibrant local culture.

We have a culture of learning where we invest in your career growth and development through a range of learning and development opportunities. We offer a supportive and inclusive workplace culture that values diversity and collaboration and we provide mental wellness support via our Employee Assistance Program.

Our Commitment

We want you to have the best opportunity to show us your skills and talents, please let us know if there is anything we can do to make the application/interview process work for you. Should you require any adjustments throughout the process, please collaborate with our hiring team who will be happy to assist.

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