Senior Manager - Digital Media

SustainRecruit; Sydney; On-site; AUD 150,000 - 200,000; Full time

Job summary

SustainRecruit partners with a major Australian consumer and ecommerce business to appoint a Senior Manager – Digital Media into a high-impact growth role. This is a hands‑on contributor position blending deep SEO expertise with broader ecommerce and performance marketing capability.

The role centers on owning organic search strategy across technical SEO, content, site architecture and GEO/AI search, with an ambitious mandate to grow the organic channel.

Qualifications

• Strong hands-on technical and content SEO experience.
• Experience within ecommerce or a high-growth digital business.
• Strong understanding of SEM/PPC and agency management.
• Experience with GA4, CRO and experimentation.

Responsibilities

• Own organic search strategy across technical SEO, content, site architecture and GEO/AI search.
• Oversee a substantial paid search program with an external agency.
• Lead CRO, analytics and affiliates to connect acquisition with conversion, revenue, CAC and ROAS.

Skills

Tech SEO

Content SEO

Ecommerce

Performance marketing

Tools

GA4

A/B testing

Job description

We’re partnering with a major Australian consumer and ecommerce business to appoint a Senior Manager – Digital Media into a high-impact growth role.
This is a hands‑on individual contributor position for someone who combines deep SEO expertise with broader ecommerce and performance marketing capability.

The role SEO sits at the heart of the position. You’ll personally own organic search strategy and execution across technical SEO, content, site architecture and emerging GEO/AI search, with an ambitious mandate to significantly grow the organic channel.

You’ll also oversee a substantial paid search program, working with an external agency while challenging strategy, interrogating performance and driving better commercial outcomes.

The broader remit includes CRO, analytics and affiliates, connecting acquisition with conversion, revenue, CAC, ROAS and longer-term customer value.

What we’re looking for

• Strong hands‑on technical and content SEO experience
• Experience within ecommerce or a high‑growth digital business
• Strong understanding of SEM/PPC and agency management
• Experience with GA4, CRO and experimentation
• Commercial understanding of revenue, conversion, CAC and ROAS
• Exposure to GEO/AI search highly regarded
• Experience with affiliates or high‑SKU ecommerce advantageous
• Comfortable operating as a senior hands‑on individual contributor rather than relying on a large team

We’re partnering with a major Australian consumer and ecommerce business to appoint a Senior Manager – Digital Media into a high-impact growth role.
This is a hands‑on individual contributor position for someone who combines deep SEO expertise with broader ecommerce and performance marketing capability.

The role SEO sits at the heart of the position. You’ll personally own organic search strategy and execution across technical SEO, content, site architecture and emerging GEO/AI search, with an ambitious mandate to significantly grow the organic channel.

You’ll also oversee a substantial paid search program, working with an external agency while challenging strategy, interrogating performance and driving better commercial outcomes.

The broader remit includes CRO, analytics and affiliates, connecting acquisition with conversion, revenue, CAC, ROAS and longer‑term customer value.

What we’re looking for

• Strong hands‑on technical and content SEO experience
• Experience within ecommerce or a high‑growth digital business
• Strong understanding of SEM/PPC and agency management
• Experience with GA4, CRO and experimentation
• Commercial understanding of revenue, conversion, CAC and ROAS
• Exposure to GEO/AI search highly regarded
• Experience with affiliates or high‑SKU ecommerce advantageous
• Comfortable operating as a senior hands‑on individual contributor rather than relying on a large team

This is an opportunity to combine the resources and customer reach of a major organisation with the autonomy of a lean ecommerce environment, with significant scope to influence how the digital growth capability develops.