Search Marketing Manager

White Chalk Road Pty Ltd; Western Australia; On-site; AUD 75,000 - 100,000; Full time

Benefits offered by this job

Annual bonus

Job summary

White Chalk Road Pty Ltd in Perth seeks a Search Marketing Manager to lead digital strategies and drive growth for WA clients. You will shape SEO, GEO, paid search, and content strategies while managing client relationships from our Perth CBD headquarters with flexible work-from-home options.

The ideal candidate has 1+ years in digital marketing, a proactive mindset, strong communication, and a drive to learn about AI search capabilities.

Qualifications

• At least 1+ years of experience in a digital marketing role.
• Strong communication and collaboration abilities.
• Excellent time-management and organisational skills.
• Tertiary studies in marketing, business, or related fields are well regarded.

Responsibilities

• Develop and implement tailored SEO & Generative Engine Optimisation strategies.
• Create and manage paid search campaigns across Google Ads, ChatGPT Ads, and Meta Ads.
• Craft compelling copy and optimise website structures for search visibility.
• Build strong client relationships and provide regular reporting on campaign value.

Skills

Digital marketing experience

Communication skills

Time management

Collaboration

Education

Tertiary studies in marketing or business

Job description

$75,000 – $100,000 per year + annual bonus

Do you love digital marketing and want to stay ahead of the AI curve?

Everything in Search is changing rapidly, and we need our next Search Superstar to help us Go Forward!

At White Chalk Road, we know the future of search lies in getting found not only on Google, but across emerging AI platforms like ChatGPT, Gemini, and more.

We are looking for an ambitious, curious, and results-driven Search Marketing Manager to join our Perth team, helping us lead the charge and keep our clients front and centre wherever their customers are searching.

If you share our passion for digital innovation, outstanding client service, and getting results, we want to hear from you.

About the Role

In this role, you will work directly with a diverse portfolio of ambitious Western Australian businesses. No two days look the same, and you’ll have the autonomy to shape digital strategies that deliver genuine business growth.

If you enjoy digging into different industries, thinking creatively about strategy, and becoming a trusted partner in your clients' growth journeys, you will thrive here.

Don't worry if you don’t know everything on day one; we provide comprehensive training to build your AI search capabilities and ensure you feel confident and supported.

What you’ll be doing and learning:

SEO & GEO: Create and implement tailored Search Engine Optimisation and Generative Engine Optimisation strategies.

Paid Search & Performance Media: Create and manage campaigns across Google Ads, ChatGPT Ads and Meta Ads.

Content & Website Management: Craft compelling copy and optimise site structures for search visibility.

Client Management & Reporting: Build strong client relationships, provide insightful regular reporting, and communicate clear campaign value.

About You

We are looking for someone who brings solid marketing foundations, strong curiosity, and a great cultural fit for our Perth team. Ideally, you bring:

Experience: At least 1+ years of experience in a previous digital marketing, agency, in-house or client-facing marketing role.

Mindset: Proactive, accountable, and collaborative, with a drive to continuously learn and share knowledge.

Communication: Clear, confident communication skills with the ability to articulate strategy and collaborate effectively.

Organisation: Strong time-management skills with the ability to juggle multiple accounts and shifting priorities.

Qualifications: Tertiary studies in marketing, business, or related fields are well regarded, but real-world drive, aptitude, and experience matter most.

Requirements: You must have full working rights in Australia and be based in Perth (this is an office-based role in our Perth CBD headquarters, with flexible WFH options).

About Us

Our purpose is simple: Help our clients grow.

For over 27 years, White Chalk Road has been one of Perth’s most respected specialist search marketing agencies.

Operating from our Perth CBD office, we craft and execute custom search strategies that generate real leads and revenue for WA businesses.

We take pride in our complete transparency, local accountability, and high-energy agency culture.

What We Offer:

Hybrid Flexibility: One dedicated WFH day per week once settled into the role.

Career Growth: Comprehensive training, mentorship from senior specialists, and structured career pathways.

Industry Learning: We fly our team interstate for marketing conferences and regularly send you to local marketing and industry events to stay ahead of the curve and involved in our industry and community.

Supportive Culture: An energetic, collaborative environment where continuous learning and team wins are celebrated.

Recognition: Competitive salary plus individual bonus structure with rewards for loyalty, growth, and outstanding performance.

Prime Location: Work from our central Perth CBD office, close to public transport, cafes, and city vibrancy. With end-of-trip facilities including showers and bike storage.