Search Manager

Colgate-Palmolive; Sydney; On-site; AUD 90,000 - 120,000; Part time

Job summary

Colgate-Palmolive is seeking a Search Manager to lead cross-channel search strategy across On-Site, Off-Site, retailer and social search in Sydney. You will own GEO and AEO initiatives and oversee vendor relationships to drive visibility and performance.

The role requires 5+ years in search, AI search expertise, retail media knowledge, and strong budget management, with a part-time, 3-day-a-week schedule under a 12-month contract.

Qualifications

• 5+ years of dedicated search experience across On-Site, Off-Site, social and retail search.
• AI search expertise including GEO/AEO tactics and LLM-driven optimization.
• Hands-on experience with retailer search ecosystems and marketplace algorithms.
• Strong management and financial acumen with external vendors and budgets.
• Experience leading cross-functional search initiatives and measuring ROI.

Responsibilities

• Lead the Generative & Answer Engine strategy for AI-driven search environments.
• Oversee paid and organic search strategy across retailer platforms and agency support.
• Develop and execute social search strategies across platforms like TikTok, Instagram, YouTube, Pinterest.
• Manage vendor relationships, deliverables, and performance metrics; allocate budget efficiently.
• Define KPIs for visibility, converter metrics and traffic growth across channels.

Skills

Cross-channel search

AI search

Vendor management

Budget management

Retail media knowledge

Tools

Technical SEM/SEO tools

Job description

No Relocation Assistance Offered

Job Number #176235 - Sydney, New South Wales, Australia

Who We Are

Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!

Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values-Caring, Inclusive, and Courageous, we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.

Part time 3 day a week role - 12 months contract

We are seeking an experienced Search Manager to join our digital team to drive integrated end-to-end visibility across traditional search engines, retail media platforms, social channels, and next-generation AI platforms.

You will own the technical and strategic execution of On-Site, Off-Site, Retailer, and Social Search while serving as the primary lead for Generative Engine Optimisation (GEO) and Answer Engine Optimisation (AEO). Additionally, you will oversee search vendor relationships and identify high-growth new search initiatives.

Key Responsibilities:

GEO & AEO Leadership

• Lead the Generative & Answer Engine strategy for strong visibility across AI-driven search environments, LLMs, and voice assistants (e.g., Google, ChatGPT, Claude)
• Optimise brand & 3rd party content to ensure maximum citation and inclusion in generative AI responses and direct answer engines
• Monitor changing AI search algorithms, tracking emerging metrics for brand presence in AI-generated answers
• Test and scale new search channels, cross-functional integrations, and innovative optimisation tactics beyond traditional web search.

Retailer Search & On-Site Search (SEM/SEO)

• Lead paid and organic search strategy across retailer platforms with agency support (e.g., Woolworths, Coles, Amazon). Own KPIs on SoV and drive conversion
• Manage integrated SEM campaigns with agency support
• Optimise and maintain on-site technical SEO
• Execute content optimisation strategies for core product and landing pages to capture high-intent non-brand traffic
• Partner with Brand teams to execute data-driven link acquisition and coverage into authoritative backlink opportunities

Social Search Optimisation

• Build and execute search strategies for social discovery platforms (e.g., TikTok, Instagram, YouTube, Pinterest)
• Keyword-optimise social captions, titles, alt text, and video scripts to capture audience search intent directly within social algorithms
• Track and report on cross-platform search trends to inform content creation

Vendor Management & Budget Management

• Manage agency relationships, deliverables, and performance metrics for external agencies, tools, and freelance contractors
• Own and allocate the search budget efficiently across tools, link acquisition, retail optimisation assets, and external partners

KPIs

• Share of Voice across Traditional Search, Social Search, Generative/AI
• Retailer product listing rank of priority portfolios
• ROI on search budget and vendor performance deliverables
• Paid & organic revenue, conversion rates, and traffic growth
• GEO: Visibility Score, Share of Visibility, Citation Share
• High-authority backlink profile growth and referral traffic

Qualifications & Requirements

• Experience: 5+ years of dedicated Search experience, with proven success leading cross-channel search strategies (on-Site, off-Site, social, retail)
• AI Search Expertise: Demonstrated understanding of LLM data ingestion, entity-based search, and AEO/GEO tactics
• Retail Media Knowledge: Hands-on experience optimizing listings within major retailer ecosystems and marketplace search algorithms
• Technical Skills: Proficiency in technical SEM/SEO tools
• Management & Financial Acumen: Experience managing external vendor deliverables and controlling annual marketing budgets

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Our Commitment to Inclusion

Our journey begins with our people-developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.

Equal Opportunity Employer

Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form (https://docs.google.com/forms/d/e/1FAIpQLSdaxk_eF4utznQoVHlxmL9jVFJbOkM4Oe5CAdKOg-h9EPdLfg/viewform) should you require accommodation.

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