Sales Manager - The Fresh Collective NSW

The Fresh Collective; Sydney; On-site; AUD 90,000 - 120,000; Full time

Benefits offered by this job

Staff benefits

Career development

Path to Senior Sales Manager

Job summary

The Fresh Collective in NSW is seeking a commercially minded Sales Manager to lead proactive and reactive sales across our NSW venue portfolio. You’ll convert enquiries into event business, grow strategic accounts and uncover new opportunities, collaborating with venue partners and internal teams to deliver a seamless client experience from first contact to event handover.

You’ll balance inbound and proactive sales, manage pipelines, and contribute to revenue growth across multiple venues.

Qualifications

• Experience in sales management within hospitality, venues or catering.
• Demonstrated track record of hitting sales targets and revenue growth.
• Experience handling corporate, social or wedding enquiries and crafting tailored proposals.
• Strong negotiation and stakeholder-management skills.
• Excellent written and verbal communication; proactive pipeline management.

Responsibilities

• Manage inbound corporate and event enquiries, turning leads into confirmed business.
• Drive proactive sales activity via outreach, networking and referrals.
• Develop and grow key client and venue-partner relationships.
• Identify opportunities to increase bookings and utilisation across venues.
• Create and implement sales plans aligned with revenue targets.
• Collaborate with venue managers on client requirements and service delivery.
• Build engagement plans for strategic accounts and repeat clients.
• Ensure seamless handover of events to planning and operations teams.
• Maintain accurate sales pipelines and client records in CRM.
• Monitor conversion, revenue, utilisation and performance against targets.
• Prepare regular sales forecasts and pipeline updates.
• Represent The Fresh Collective at industry events and client entertainment.

Skills

Sales management

Business development

Event sales

Negotiation

Relationship-building

Communication

Pipeline management

CRM proficiency

Tools

Momentus Elite

Job description

Sales Manager - The Fresh Collective NSW

Drive growth across Sydney’s event landscape, build enduring client partnerships and shape the success of The Fresh Collective’s venue portfolio.

The Fresh Collective is seeking a commercially minded, relationship-driven Sales Manager to lead proactive and reactive sales across our NSW venues.

In this pivotal role, you’ll convert corporate, social and wedding enquiries into exceptional event business, grow strategic accounts and uncover new opportunities across our diverse portfolio. You’ll work closely with venue partners, Event Managers and internal teams to deliver a seamless client experience - from first conversation through to event handover - while driving revenue, utilisation and long-term growth.

About the Role

Reporting to the Head of Sales NSW & ACT, you’ll take ownership of sales activity across The Fresh Collective’s NSW venue portfolio. You’ll balance responsive enquiry management with proactive business development, using your market knowledge and commercial instincts to build strong pipelines, win new business and maximise opportunities across key dates and venues.

This is an ideal opportunity for an experienced event sales professional ready to make a genuine impact within one of Australia’s leading hospitality and events groups.

What You’ll Do

• Manage inbound corporate and event enquiries, preparing tailored proposals and converting leads into confirmed business
• Drive proactive sales activity through targeted outreach, networking, referrals and relationship building
• Develop and grow key client, corporate and venue-partner relationships
• Identify opportunities to increase bookings and utilisation across underleveraged venues
• Create and implement sales plans aligned with revenue and growth targets
• Work closely with venue managers to align on sales opportunities, client requirements and service delivery
• Build structured engagement plans for strategic accounts and repeat clients
• Ensure seamless handover of confirmed events to planning and operational teams
• Maintain accurate sales pipelines, client records and activity in Momentus Elite or a similar CRM system
• Monitor conversion, revenue, utilisation and performance against agreed targets
• Prepare regular sales forecasts, pipeline updates and performance reporting
• Represent The Fresh Collective at industry events, networking opportunities and client entertaining functions
• Contribute to the ongoing improvement of sales systems, processes and reporting

About You

You’re a confident, proactive sales professional with a genuine passion for events, hospitality and building meaningful client relationships. You know how to turn an enquiry into an opportunity, enjoy opening doors to new business and bring the commercial focus needed to grow revenue across a diverse venue portfolio.

You’ll bring:

• Demonstrated experience in sales management, business development or event sales within hospitality, venues or catering
• A strong track record of achieving sales targets, improving conversion and delivering revenue growth
• Experience managing corporate event enquiries and building tailored client proposals
• Strong negotiation, relationship-building and stakeholder-management skills
• Excellent written and verbal communication skills
• A proactive, organised approach to managing pipelines, opportunities and client needs
• Commercial awareness and confidence interpreting sales performance and revenue targets
• The ability to work collaboratively with venue partners, planning teams and internal stakeholders
• Knowledge of the Sydney events market is highly regarded
• Experience using CRM systems, Momentus Elite or similar sales reporting tools is highly regarded
• Experience mentoring or supporting sales team members is desirable

Why Join The Fresh Collective?

The Fresh Collective creates exceptional food, beverage and event experiences at some of Australia’s most iconic venues. Joining our NSW Sales team, you’ll have the opportunity to influence the growth of a dynamic offsite portfolio while working with a collaborative, passionate team.

• Join an established hospitality group with a reputation for exceptional food, service and events
• Drive meaningful revenue growth across a diverse NSW venue portfolio
• Build relationships with leading venues, clients and event partners
• Work with a supportive and experienced Sales, Events and Operations team
• Access genuine career development, including a pathway towards Senior Sales Manager
• Enjoy employee recognition initiatives and staff benefits