Sales Executive - Digital Product Solutions

Appello; Sydney; Hybrid; AUD 56,000 - 73,000; Full time

Job summary

Appello, a global digital product development company headquartered in Sydney, is seeking a Sales Executive to join our team on a full-time basis. The role is junior, with 1-2 years in B2B sales, and offers hands-on exposure to senior leadership while building skills in software development services and solution design.

You'll qualify inbound leads, manage conversations with founders, tailor pitches with product and technical teams, maintain a lean sales pipeline, and grow your commercial

Qualifications

• 1–2 years of B2B sales experience in software, SaaS or digital services.
• Ability to connect with founders and understand business challenges.
• Resilient, self-motivated, proactive in following up leads.
• Strong spoken and written communication with commercial instincts.
• Tech-savvy and quick to learn; no coding skills required.

Responsibilities

• Qualify and convert inbound leads via website, referrals and events.
• Lead sales conversations with founders and business owners, from first call to signed agreement.
• Collaborate with technical and product teams to tailor pitches and proposals.
• Maintain a lean, high-integrity sales pipeline and report on progress weekly.
• Manage client relationships from a commercial and product perspective.
• Learn fast, stay curious, and grow your commercial skillset under senior guidance.

Skills

B2B sales experience

Clear communication

Client relationships

Self-motivated

Job description

Location:

Sydney CBD office based (hybrid)

Appello is a global digital product development company headquartered in Sydney, delivering custom software solutions to ambitious start-ups, SMEs, and enterprise clients. From intelligent platforms to sleek mobile apps, we turn complex ideas into elegant, scalable products.

With a track record of 300+ successful projects delivered across finance, health, education, property, and more, our in-house team of designers, engineers, and project managers partner with clients to deliver high-impact, world-class solutions.

The Opportunity:

We’re looking for a driven Sales Executive to join us on a full-time contract to help accelerate our growth. This is a junior role, ideal for someone with 1-2 years’ experience in B2B sales who’s looking to build on a strong foundation and work directly with a senior sales director to accelerate their skillsets and experience.

You’ll work autonomously to qualify and close opportunities with SMEs and start-ups across a range of industries. You’ll also be supported to refine your approach and deepen your understanding of software development services and solution design.

What You’ll Be Doing:

• Qualify and convert inbound leads via website, referrals and events
• Lead sales conversations with founders and business owners, from first call to signed agreement
• Collaborate with technical and product teams to tailor pitches and proposals
• Maintain a lean, high-integrity sales pipeline and report on progress weekly
• Manage client relationships from a commercial and product perspective
• Learn fast, stay curious, and grow your commercial skillset under senior guidance

What We’re Looking For:

• 1-2 years of B2B sales experience (software, SaaS, or digital services ideal)
• Ability to connect with founders, understand business challenges, and find solutions
• Resilient, self-motivated, and proactive in following up and converting leads
• Clear communicator, both spoken and written, with strong commercial instincts
• Tech-savvy and quick to learn (no coding skills required, but curiosity expected)

Contract Terms:

• Full-time, 38-hours per week
• Offering $5,000 - $6,500/month salary depending on experience + $1,000+/month OTE (uncapped performance based)