Retail Growth & Store Activation Lead

BAILEY NELSON AUSTRALIA FRANCHISING PTY LTD; Sydney; On-site; AUD 90,000 - 120,000; Full time

Job summary

Bailey Nelson is looking for a hands‑on, commercially minded Retail Growth & New Store performance co‑ordinator to drive local market impact across ANZ.

This role is responsible for building brand presence at a grassroots level, leading community engagement initiatives, executing local activations, supporting new store openings, and developing strong partnerships that fuel long‑term retail growth and drive KPI achievement for new & existing stores.

Qualifications

• 5 years’ experience in marketing, retail marketing, or a similar role.
• Post Secondary degree or certificate in marketing or business.
• Deep understanding of store performance drivers from KPIs to P&Ls.
• Strong stakeholder management and ability to engage people at all levels.
• Based in Sydney with capacity to travel interstate and NZ.

Responsibilities

• Build and manage a structured 6-month pre-opening marketing plan for new stores
• Develop and implement a 12-month post-opening growth support plan
• Develop and execute Local Area Marketing (LAM) plans for stores needing support as needed
• Identify local marketing opportunities to drive awareness, traffic and sales
• Monitor competitor activity and local market trends to inform strategy
• Support and execute community-based brand activations and events
• Identify and secure relevant local partnerships aligned to the brand
• Coordinate market seeding initiatives to build early awareness and advocacy
• Partner with marketing team to develop local assets and toolkits for stores
• Build and nurture strong relationships with store managers and regional managers
• Coordinate marketing support requests from new stores
• Work closely with support office marketing teams to leverage brand assets and budget
• Identify and negotiate local advertising or promotional opportunities
• Ensure consistent brand execution across local marketing initiatives
• Manage timelines, budgets and activation logistics
• Track performance of initiatives and provide recommendations for optimisation
• On a weekly basis, work in and alongside the store teams, generating and booking eye exams and introducing customers to the brand

Skills

Marketing strategy

Retail marketing

Stakeholder management

Local market analysis

Event planning

Education

Post-secondary degree or certificate in marketing or business

Job description

Bailey Nelson is looking for a hands‑on, commercially minded Retail Growth & New Store performance co‑ordinator to drive local market impact across ANZ.

This role is responsible for building brand presence at a grassroots level, leading community engagement initiatives, executing local activations, supporting new store openings, and developing strong partnerships that fuel long‑term retail growth and drive KPI achievement for new & existing stores.