Remote SEO Specialist | Technical & Content Growth

Merchantwise Group; Sydney; Hybrid; AUD 90,000 - 115,000; Full time

Benefits offered by this job

Hybrid working model

Office in Barangaroo/Sydney

Birthday leave

Wellbeing day

Remote work up to 8 weeks/year

Job summary

Merchantwise Group is seeking an SEO Specialist to support the delivery of SEO strategies across a portfolio of clients, across technical optimisation, content, and off-page activity. You will collaborate with senior team members while taking ownership of key workstreams and contributing directly to performance outcomes.

Day-to-day you’ll develop and execute SEO strategies, conduct keyword research, audits, and competitor analysis, monitor rankings and metrics, and report insights.

Qualifications

• 2–4 years’ SEO experience, ideally agency-side.
• Strong technical, on-page and off-page SEO knowledge.
• Experience with tools such as Screaming Frog, Ahrefs, SEMrush or similar.
• Strong analytical skills and ability to interpret data and draw insights.
• Clear communication and ability to manage multiple tasks and deadlines.

Responsibilities

• Support the development and execution of SEO strategies aligned to client goals.
• Deliver core SEO activity across technical, content, and off-page workstreams.
• Conduct keyword research, content gap analysis, and competitor analysis.
• Assist in building quarterly roadmaps and prioritising activity.
• Carry out SEO audits (technical, content, off-page, and GEO).
• Identify and implement improvements across site structure, indexing, and performance.
• Monitor rankings, traffic, and performance metrics, providing regular reporting.
• Use insights to inform ongoing optimisation.
• Support client communication through reporting and performance updates.
• Contribute to meetings and help translate data into clear insights.
• Work closely with strategists and wider digital teams to deliver integrated outcomes.
• Stay up to date with developments in SEO and AI-led search.
• Support the implementation of Generative Engine Optimisation (GEO) approaches.
• Contribute to improving internal processes and ways of working.

Skills

Technical SEO

On-page SEO

Off-page SEO

Keyword research

Data analysis

Communication

Time management

Agency experience

Tools

Screaming Frog

Ahrefs

SEMrush

Job description

Merchantwise Group is seeking an SEO Specialist to support the delivery of SEO strategies across a portfolio of clients, across technical optimisation, content, and off-page activity. You will collaborate with senior team members while taking ownership of key workstreams and contributing directly to performance outcomes.

Day-to-day you’ll develop and execute SEO strategies, conduct keyword research, audits, and competitor analysis, monitor rankings and metrics, and report insights.