Remote Digital Marketing Specialist - Multi-Brand Growth

Kinyara Health; Melbourne; Hybrid; AUD 70,000 - 95,000; Full time

Benefits offered by this job

Meaningful work

Growth opportunity

Broad exposure

Hybrid work with Balaclava anchor day

Job summary

Kinyara Health is hiring a Digital Marketing Specialist to support marketing across six home care brands. You will write content, manage websites, and help execute campaigns across channels.

You’ll collaborate with the Growth team to grow leads and engagement while delivering high-quality brand experiences. The role combines hands-on content creation, campaign execution, and performance reporting in a hybrid Melbourne-based environment, with opportunities to grow into more strategic work over

Qualifications

• Background in marketing, communications, journalism or related field.
• Strong writing and storytelling skills.
• Australian working rights.
• Hybrid work with anchor day in Balaclava office.

Responsibilities

• Own projects from start to finish.
• Create content for websites, blogs, email campaigns, social media and other digital channels that engages audiences and drives action.
• Manage website content and landing pages.
• Publish, maintain and improve digital assets while ensuring content is accurate and user-friendly.
• Support digital campaigns and planning across multiple brands and channels.
• Help generate and nurture leads through campaigns and CRM initiatives.
• Monitor campaign performance and use data to optimise activity.

Skills

Strong writing

Storytelling

Results-focused mindset

Attention to detail

Independent work

Curiosity and growth mindset

Digital marketing exposure

Commercial awareness

Proactive can-do attitude

Team-first approach

Education

Marketing/Communications/Journalism degree or equivalent

Tools

Content management systems

Email marketing

CRM platforms

Social media management

Job description

Kinyara Health is hiring a Digital Marketing Specialist to support marketing across six home care brands. You will write content, manage websites, and help execute campaigns across channels.

You’ll collaborate with the Growth team to grow leads and engagement while delivering high-quality brand experiences. The role combines hands-on content creation, campaign execution, and performance reporting in a hybrid Melbourne-based environment, with opportunities to grow into more strategic work over