Regional Sales Manager - Regional VIC & TAS

Work Initiatives; Greater Dandenong; On-site; AUD 120,000 - 160,000; Full time

Benefits offered by this job

Flexible working options

Novated leasing

Salary sacrifice

Paid parental leave

Job summary

Coates is seeking a Regional Sales Manager for Regional VIC & TAS to lead a field-based sales team, drive revenue growth, and develop strategic accounts across regional Victoria. You will coach Geographical Account Managers, Product Specialists, and Major Project Managers while travelling in the region to engage customers and identify growth opportunities.

The role demands strong leadership, remote team motivation, and a focus on customer success with a culture of safety and accountability.

Qualifications

• This role requires proven experience leading field-based or remote sales teams.
• Strong sales leadership, coaching, and a track record of revenue growth.
• Experience managing strategic customer relationships and key accounts.
• Strong commercial acumen, negotiation and business planning skills.
• Exceptional stakeholder engagement and communication across levels.

Responsibilities

• Lead, coach and develop a high-performing sales team across Regional Victoria
• Drive revenue growth, market share and share-of-wallet opportunities
• Develop and execute regional sales strategies and account plans
• Build strong relationships with key customers and industry stakeholders
• Identify new business opportunities across construction, infrastructure, industrial and major projects sectors
• Support pricing, negotiation and commercial decision-making
• Use CRM insights and reporting tools to maximise team performance and productivity
• Collaborate with Operations, Marketing and Product teams to deliver customer-focused solutions
• Regularly travel throughout Regional Victoria to support customers and team members
• Promote Coates' Safety First culture and lead by example

Skills

Sales leadership

Remote team management

Revenue growth

Strategic account planning

Negotiation

Stakeholder engagement

CRM analytics

Education

Tools

CRM software

Job description

Regional Sales Manager - Regional VIC & TAS

Lead a High-Performing Sales Team Across Regional Victoria

About The Role

This is an exciting leadership opportunity for someone who excels at developing high-performing teams, building strategic customer relationships, and delivering sustainable revenue growth in a field-based environment.

Reporting to the Sales Manager for the South Business Unit, you'll lead a team of Geographical Account Managers, Product Specialists, and Major Project Managers across Regional Victoria. With regular travel throughout the region, you'll spend significant time in the field coaching your team, engaging with customers, identifying growth opportunities, and developing strategic account plans that deliver exceptional commercial outcomes. This role requires a leader who can effectively manage and motivate remote teams while fostering a strong sales culture focused on performance, accountability, and customer success.

What You'll Be Doing

• Lead, coach and develop a high-performing sales team across Regional Victoria
• Drive revenue growth, market share and share-of-wallet opportunities
• Develop and execute regional sales strategies and account plans
• Build strong relationships with key customers and industry stakeholders
• Identify new business opportunities across construction, infrastructure, industrial and major projects sectors
• Support pricing, negotiation and commercial decision-making
• Use CRM insights and reporting tools to maximise team performance and productivity
• Collaborate with Operations, Marketing and Product teams to deliver customer-focused solutions
• Regularly travel throughout Regional Victoria to support customers and team members
• Promote Coates' Safety First culture and lead by example

About You

• Proven experience leading field-based or remote sales teams
• Strong sales leadership and coaching capability
• Track record of delivering revenue growth and commercial results
• Experience managing strategic customer relationships and key accounts
• Strong commercial acumen, negotiation and business planning skills
• Exceptional stakeholder engagement and communication skills
• Ability to influence outcomes across customers, teams and senior leaders
• Experience within equipment hire, construction, mining, industrial services or commercial related sectors highly regarded
• A willingness to travel extensively throughout Regional Victoria

What You’ll Get In Return

• Development and career progression pathways
• Flexible working options available—let’s discuss what works best for you
• Access to our employee discounts, benefits and wellbeing program
• Purchased additional leave program
• Novated leasing and salary sacrifice12 weeks Paid Parental Leave in addition to government parental leave scheme
• Volunteering opportunities through the Coates Foundation

Looking for more reasons to join Coates? At Coates, we know that people, organisations and communities thrive when everyone feels valued and included.

We’re proud to be implementing our second Reconciliation Action Plan and are committed to improving gender representation. We also provide opportunities for growth through our leadership and development programs. But our impact doesn't stop there.

Coates supports local and national charities through the Coates Foundation and invests in more sustainable equipment solutions to help create a greener future for all. Visit careers.coates.com to learn more about our values and opportunities.

Diversity and inclusion are at the heart of our culture. Coates welcomes candidates from all backgrounds, experiences and perspectives to apply. Coates.