Regional Sales Manager

Topcon Precision Agriculture; Western Australia; On-site; AUD 90,000 - 120,000; Full time

Job summary

Topcon Precision Agriculture in Australia is expanding its sales team to drive growth in the agricultural sector. The role focuses on developing territory strategies, managing dealers, and identifying new business opportunities to expand market presence.

You will lead product demonstrations, training sessions, and marketing collaborations, ensuring partners have the tools and support to succeed while reporting on forecasts and territory performance.

Qualifications

• Experience in agricultural sales or business development.
• Strong relationship-building and stakeholder management skills.
• Proven ability to identify opportunities and convert them into growth.
• Excellent communication, presentation, and negotiation skills.
• Planning, organisational and analytical capabilities.
• Independent, self-motivated approach.

Responsibilities

• Develop and execute territory growth strategies.
• Manage and grow relationships with dealers and channel partners.
• Identify new business opportunities across agricultural markets.
• Create territory and account plans to drive sales growth.
• Conduct dealer visits and maintain customer engagement.
• Deliver product presentations, demonstrations, and training sessions.
• Support dealer sales and marketing through coaching and knowledge sharing.
• Monitor market trends and customer requirements to identify opportunities and risks.
• Prepare sales forecasts, pipelines, and territory performance updates.
• Collaborate with technical support, engineering, production, and marketing to improve customer outcomes.

Skills

Agricultural sales

Business development

Dealer management

Relationship building

Negotiation

Strategic planning

CRM experience

MS Office

Education

Agriculture / Agribusiness / Engineering qualification

Tools

CRM systems

Microsoft Office

Job description

Reporting to the Director of Sales APAC, you will be responsible for business development, dealer engagement, territory planning, and market growth within the agricultural sector. Working closely with dealers, customers, technical specialists, and internal stakeholders, you'll help expand Topcon's market presence while ensuring partners have the tools, knowledge, and support they need to succeed.

Key responsibilities

Develop and execute territory growth strategies aligned with business objectives.

Manage, support, and grow relationships with existing dealers and channel partners.

Identify and develop new business opportunities across agricultural markets.

Create and implement territory and account plans to drive sustainable sales growth.

Conduct regular dealer visits and maintain strong customer engagement throughout the region.

Deliver product presentations, demonstrations, training sessions, and educational events.

Support dealer sales and marketing initiatives through coaching, product knowledge, and business development activities.

Monitor market trends, customer requirements to identify opportunities and risks.

Prepare sales forecasts, pipeline reports, and territory performance updates.

Collaborate with technical support, engineering, production, and marketing teams to enhance customer outcomes.

About you

Experience in agricultural sales, business development, dealer management, or a related commercial role.

Knowledge of precision agriculture, farm machinery, GPS/GNSS technologies, or agricultural equipment.

Strong relationship-building and stakeholder management skills.

Proven ability to identify opportunities and convert them into sustainable business growth.

Excellent communication, presentation, and negotiation skills.

Strong planning, organisational, and analytical capabilities.

A self-motivated approach with the ability to work independently.

Intermediate Microsoft Office skills and experience using CRM systems.

Relevant qualifications in agriculture, engineering, agribusiness, technology, or a related discipline will be highly regarded.

About us

At Topcon Precision Agriculture, we're helping farmers and agribusinesses work smarter through innovative precision agriculture technology. As part of the global Topcon group, we develop industry-leading solutions that combine positioning technology, automation, guidance systems, telematics, and data-driven insights to improve productivity and sustainability across agriculture.

At Topcon, you'll become part of a global organisation that values innovation, collaboration, and continuous improvement. We offer a supportive team environment, opportunities to develop your skills, and the chance to contribute to products and solutions that make a real impact for our customers.