PR & Affiliates Executive

RÈLIER GROUP; Melbourne; In loco; AUD 70.000 - 110.000; Tempo pieno

Descrizione del lavoro

RÈLIER GROUP is seeking a PR & Affiliates Coordinator to support global PR, affiliate and brand partnership activity. You will collaborate with the Brand Director, eCommerce Manager, Social Media & Content Coordinator, external PR agencies, media, stylists, creators and partners to maximise brand visibility across editorial and commercial platforms.

Responsibilities include maintaining contact lists, coordinating requests, pitching launches, growing affiliate revenue, and connecting PR coverage

Mansioni

• Support the Brand Director and PR partners in building and maintaining strong relationships.
• Maintain accurate and up-to-date media, stylist, creator and publisher contact lists.
• Coordinate product and information requests from media, and assist with pitching relevant collections, products, launches and brand news.
• Identify editorial opportunities and proactively bring them forward, and ensure all media enquiries are responded to.
• Own the day‑to‑day coordination and development of the the brands affiliate program.
• Work closely with the eCommerce Manager and Brand Director to grow affiliate revenue while ensuring partners remain aligned with the brand, and manage relationships with affiliate networks, publishers, editorial commerce platforms and relevant partners.
• Ensure relevant editors have timely access to product information, imagery, availability and affiliate links, and work to connect traditional PR coverage with measurable commerce opportunities.
• Actively identify new affiliate opportunities that align with the brands customer and positioning.
• Work with the Social Media & Content Coordinator to connect influencer activity with affiliate and commercial opportunities.
• Identify creators who have demonstrated an ability to drive both engagement and conversion.
• Own the day‑to‑day management of the PR sample collection.
• Support celebrity, VIP and stylist dressing opportunities.
• Support brand events, launches, dinners, activations and press appointments.

Descrizione del lavoro

The PR & Affiliates Coordinator will support the day‑to‑day execution of the brands global public relations, affiliate and brand partnership activity. Working closely with the Brand Director, eCommerce Manager, Social Media & Content Coordinator, external PR agencies, media, stylists, creators and affiliate partners, this person will help ensure the brand is consistently visible in the right places, on the right people and across the right commercial and editorial platforms.

Key Responsibilities:

• Support the Brand Director and PR partners in building and maintaining strong relationships.
• Maintain accurate and up-to-date media, stylist, creator and publisher contact lists.
• Coordinate product and information requests from media, and assist with pitching relevant collections, products, launches and brand news.
• Identify editorial opportunities and proactively bring them forward, and ensure all media enquiries are responded to.
• Own the day‑to‑day coordination and development of the the brands affiliate program.
• Work closely with the eCommerce Manager and Brand Director to grow affiliate revenue while ensuring partners remain aligned with the brand, and manage relationships with affiliate networks, publishers, editorial commerce platforms and relevant partners.
• Ensure relevant editors have timely access to product information, imagery, availability and affiliate links, and work to connect traditional PR coverage with measurable commerce opportunities.
• Actively identify new affiliate opportunities that align with the brands customer and positioning.
• Work with the Social Media & Content Coordinator to connect influencer activity with affiliate and commercial opportunities.
• Identify creators who have demonstrated an ability to drive both engagement and conversion.
• Own the day‑to‑day management of the PR sample collection.
• Support celebrity, VIP and stylist dressing opportunities.
• Support brand events, launches, dinners, activations and press appointments.

Brand Story

For over a decade, this contemporary womenswear label has taken inspiration from the relaxed yet glamorous lifestyles of the brand’s dual homes in Melbourne and Los Angeles. The brand has made a name for itself in the premium occasion and event dressing space, recognised for confident silhouettes, statement pieces and effortless tailoring. Founder led and backed by a dynamic team, our client has earned a reputation for knowing exactly who they are in the contemporary design space and continues to deliver elevated pieces season after season. You’ll thrive here working alongside like‑minded, driven individuals. It’s the kind of name you’ll be excited to have on your resume.