Project Marketing Manager

Conquest; Burwood; Presencial; AUD 120.000 - 150.000; Jornada completa

Descripción de la vacante

Conquest is seeking a hands-on Project Marketing Manager to own the marketing of multiple developments from pre-launch through settlement. You will work closely with sales, agents, and design teams to drive presales and sell-down targets, while building repeatable marketing processes across projects.

Reporting to the Head of Business Operations, you’ll lead day-to-day delivery, manage budgets, and optimize campaigns with a data-first approach to lead generation and ROI across channels and events.

Formación

• 5+ years’ project marketing experience in property development or real estate.
• Experience with off‑the‑plan launches and sell‑down campaigns.
• Experience in high‑end residential or Build‑to‑Rent projects.
• Strong budget management and data‑driven ROI reporting.
• Hands‑on CRM experience and digital marketing.

Responsabilidades

• Develop and deliver project marketing strategies for each development.
• Lead off‑plan and completed‑stock campaigns and launches.
• Oversee display suites, sales centres, and project hoardings.
• Coordinate renders, CGIs, brochures, and project websites.
• Manage budgets, cost‑per‑lead, and ROI reporting.
• Align campaigns with sales strategy and stock availability.
• Ensure compliance with ACL and privacy regulations.

Conocimientos

Project marketing

CRM

Budget management

Lead generation

Digital marketing

Stakeholder management

Communication

Educación

Marketing/Business/Communications degree

Descripción del empleo

Conquest is a vertically integrated property group delivering residential, mixed-use, Build-to-Rent, retail and hotel projects. With development, architecture (CQ Studio), and construction (Builtcom) all in-house, we control the product from feasibility through to handover. That means our marketing team works directly with the people designing and building what they sell.

We’re now looking for a Project Marketing Manager to take ownership of how our projects go to market and sell down.

The Role

This is a hands‑on, commercially focused role for someone who has launched and sold out projects before. You’ll own the marketing of each Conquest development from pre‑launch through to settlement, working closely with our sales team, selling agents, creative team and the wider Group to hit presale and settlement targets.

Reporting to the Head of Business Operations, you’ll lead day‑to‑day project marketing delivery and help build the processes, reporting and agency relationships that make it repeatable across every project.

Key Responsibilities

• Develop and deliver project marketing strategies for each development, tailored to product, buyer profile, pricing and release strategy
• Lead off‑the‑plan and completed‑stock campaigns, including project naming and branding, positioning, pre‑launch database build, VIP and public launch events and sustained sell‑down activity
• Manage the concept, brief, fit‑out and presentation of display suites, sales centres and project hoardings
• Brief and manage delivery of renders, CGIs, films, brochures, finishes schedules, project websites and signage, working with Development, CQ Studio and Builtcom to ensure accuracy and design intent
• Prepare and manage project marketing budgets benchmarked against GRV and sales targets, reporting cost‑per‑lead, cost‑per‑sale and campaign ROI
• Partner with the sales team and selling agents to align campaigns with release strategy, pricing, stock availability and sales programme
• Drive qualified buyer and investor leads across Google Ads, Meta, property portals, EDMs, events and agent networks
• Champion CRM discipline across enquiry capture, nurturing and conversion, and manage the buyer journey from first enquiry through exchange, construction updates, settlement and handover
• Support leasing campaigns for Build‑to‑Rent, retail and hotel assets as required
• Monitor competitor projects, pricing and market activity to inform campaign strategy and feasibility input
• Brief, negotiate with and manage creative, media, digital, render, display suite and event agencies to budget and programme
• Ensure all marketing complies with Australian Consumer Law, off‑the‑plan disclosure requirements and privacy and spam legislation, with clear sign‑off workflows

About You

• 5+ years’ project marketing experience in property development or real estate
• A proven track record of off‑the‑plan launches, display suites and sell‑down campaigns that achieved presale and settlement targets
• Experience across high‑end residential, mixed‑use or Build‑to‑Rent projects (highly regarded)
• Strong commercial acumen and budget management, with a data‑first approach to lead generation and ROI reporting
• Hands‑on CRM experience and confidence with digital performance marketing
• Sound working knowledge of ACL and off‑the‑plan marketing obligations
• Experience managing agencies, consultants and selling agents in a fast‑paced environment
• Excellent communication and stakeholder skills, with the confidence to hold your own with sales, design and executive teams
• Discretion with confidential pricing and sales data
• A degree in Marketing, Business, Communications or a related field

What’s on Offer

• A pipeline of projects to take from launch to settlement
• Direct access to in‑house development, design and construction teams
• Genuine ownership and the chance to shape how project marketing is done across the Group
• A collaborative, high‑growth environment with a leadership team invested in this function