Product Marketing Specialist

IMDEX; Melbourne; On-site; AUD 90,000 - 130,000; Full time

Benefits offered by this job

Culture of care

Game changing work

Growth opportunities

Empowerment by purpose

Global connections

Job summary

IMDEX in Melbourne seeks an experienced Product Marketing Specialist to own the product marketing for our orebody knowledge portfolio, from positioning and messaging through to content creation and go-to-market execution.

You will collaborate with global product, sales and marketing teams, translate complex geological content into customer-friendly materials, and drive multi-channel campaigns and launches to support commercial growth.

Qualifications

• Experience in B2B product or solution marketing (SaaS, AI).
• Strong content creation skills across formats.
• Ability to translate technical content into customer-friendly materials.

Responsibilities

• Own product marketing for the orebody knowledge portfolio, including positioning, messaging, GTM strategies and campaigns.
• Create high-quality content to support marketing and sales teams across multiple channels.
• Lead product launches, feature releases and campaigns with global stakeholders.
• Develop sales enablement materials such as presentations and product collateral.
• Ensure messaging consistency and alignment with brand frameworks across touchpoints.

Skills

B2B marketing

SaaS

AI domain

Content creation

Job description

At IMDEX, we create technology that efficiently and sustainably unlocks the Earth’s value. Our technologies and products allow smarter and safer decisions for people, assets and the earth. Through innovation and curiosity, we continue to find new ways to improve accuracy and efficiency in mining in a more sustainable way. For further information visit www.imdex.com.

We are seeking an experienced Product Marketing Specialist to join our growing team in a permanent, full-time position. In this role, you will take ownership of product marketing for our orebody knowledge portfolio, from positioning and messaging through to content creation and go-to-market execution. This role sits at the heart of our commercial marketing function, supporting the success of our product and solution portfolio and ensuring our messaging resonates with customers worldwide. Key areas of focus include-

• Lead product positioning, messaging and value proposition development
• Build go-to-market strategies, product launches, feature releases and campaigns
• Work closely with global stakeholders across product, sales and marketing
• Act as a bridge between technical and commercial teams and customer-facing communication
• Lead demand and lead generation and campaign execution

Key Responsibilities

In this role, you will be creating high-quality, engaging content that supports both marketing and sales teams. You will work with a broad range of internal and external stakeholders, translating technical and geological information into accessible, easy-to-understand content for diverse audiences.

Other responsibilities include -

• Build and support multi-channel marketing campaigns aligned to commercial growth goals
• Translate complex geological and technical content into clear, customer-centric content
• Create sales enablement materials such as presentations and product collateral
• Write and develop customer-facing long and short-form content including emails, blogs, articles and case studies
• Ensure consistency of messaging across channels and touchpoints
• Partner with technical experts, product managers and commercial teams
• Brief external agencies, including reviewing and refining outputs
• Provide feedback and ensure alignment with brand and messaging frameworks
• Build strong relationships across global teams to support delivery

What You’ll Bring

We are looking for a proactive, detail-oriented product marketer with a strong foundation in product marketing and GTM campaigns, who enjoys working collaboratively while taking ownership of their own portfolio.

Qualifications & Experience

• Demonstrated experience in B2B product or solution marketing (SaaS, AI)
• Industry experience (mining, technology, security, engineering, software or similar)
• Strong content creation skills across multiple formats
• Excellent communication skills with the ability to simplify technical information
• High attention to detail and strong organisational capability
• Positive, adaptable attitude with the ability to work independently

At IMDEX, we do things differently

IMDEX is a unique blend of technology and mining. Our people bring contrasting and complementary skills together which drive innovation, adaptability, and holistic problem solving.

We offer our global talent:

• A culture of care – we care and look out for our people by fostering an inclusive and respectful working environment.
• Game changing work – we give you autonomy and provide flexibility that harnesses your strengths and individuality.
• Opportunities to grow – we want you to grow and expand your thinking and provide clear career pathways so you can see where you can go next.
• Empowerment by purpose – to be close to the solution and change the face of mining forever.
• Ability to build strong connections within a global business – you will have the opportunity to collaborate with people from all over the world.

IMDEX is an Equal Opportunity Employer committed to employing a diverse workforce and providing a workplace of respect and inclusiveness. We place great emphasis on ensuring our company is a safe, high performing and welcoming workplace.

The information submitted during the recruitment process will be stored and processed as per IMDEX Limited Privacy Policy found at https://www.imdex.com/privacy-policy