Product Marketing Manager

Firmable; Sydney; Hybrid; AUD 110,000 - 150,000; Full time

Job summary

Firmable is seeking a Product Marketing Manager to own positioning, messaging, and enablement across ANZ, SEA, and the US. You will lead product launches, build sales tools, and create a centralized content library, working at the intersection of product, sales, and marketing.

This is a builder role with significant scope for impact in a fast-growing AI-native company. You will collaborate with SDRs and AEs from day one, shaping how PMM operates as the team scales and driving pipeline and

Qualifications

• 3+ years in product marketing at a B2B SaaS company, ideally in data intelligence or another complex product category
• Proven track record of building messaging frameworks and positioning adopted across sales and marketing
• Hands-on experience creating sales enablement content and tools reps actually use
• Experience working directly with sales teams including SDRs
• Strong writer able to translate complex product capabilities into clear, commercially relevant language
• Sharp commercial instincts focused on pipeline and revenue
• Comfort operating in ambiguity and building from zero without a playbook
• You live and breathe AI tools for research, enablement, and messaging variants

Responsibilities

• Positioning & messaging for ANZ, SEA, and the US with market-specific needs
• Lead product launches and translate updates into clear narratives
• Create sales enablement assets: battlecards, decks, one-pagers, guides
• Build AI-powered sales tools and automations for day-to-day selling
• Partner with SDRs and AEs to improve win rates
• Build and maintain a centralized sales content library
• Collaborate on go-to-market campaigns and demand-gen alignment
• Work with product on roadmap to ensure feature launches are well-positioned

Skills

Messaging frameworks

Sales enablement content

B2B SaaS

AI tools

Job description

Firmable is the market-leading B2B sales intelligence platform in Asia-Pacific. Our competitive moat is our data: the deepest, most localised company and people dataset in every market we operate in. We've proven the model in ANZ. Now we're scaling it across Southeast Asia and the US.

Great data only wins when the market understands why it matters. This role owns that translation across three markets.

The Role

Product Marketing Manager is Firmable's first dedicated PMM hire. You will own how we position the product, how we arm our sales team to win, and how we tell our story across ANZ, SEA, and the US. This is a builder's role: the function doesn't exist yet, and you'll define what good looks like.

This is not a content-factory role. You'll sit at the intersection of product, sales, and marketing, working directly with SDRs and AEs from day one to understand where they're winning and losing, and turning that into messaging, enablement, sales tools, and competitive positioning. You'll think commercially: pipeline and revenue, not impressions and assets.

Reporting to the Head of Growth (Melbourne).

~75% hands-on: positioning, messaging, enablement assets and tools, competitive intelligence. ~25% strategy, cross-functional collaboration, and shaping how PMM operates as we scale.

What You'll Own

• Positioning & messaging: Firmable's core positioning across ANZ, SEA, and the US, reflecting each market's distinct needs, and the messaging frameworks that give every team a consistent way to talk about what we do

• Product launches: leading launch communications for new features, translating product updates into clear, commercially relevant narratives

• Sales enablement: battlecards, pitch decks, one-pagers, objection handling guides, and onboarding materials for new reps; assets reps actually use, not assets that get filed away

• Sales tools & apps: building AI-powered tools reps use in their day-to-day selling, from deal-prep assistants to objection-handling and competitive lookup tools

• SDR & AE partnership: working directly with the sales team to understand where they're winning, where they're losing, and what they need to perform better

• Content library: building and maintaining a centralised sales content library the team can actually find and use

• Competitive intelligence: competitive tracking across all markets, producing usable materials that help reps handle objections and position Firmable's advantages confidently

• Go-to-market collaboration: partnering with growth on campaign messaging and audience targeting so demand gen is grounded in strong positioning

• Product partnership: working with product on the roadmap to ensure upcoming features are positioned and launched effectively

What We're Looking For

Must Haves

• 3+ years in product marketing at a B2B SaaS company, ideally in data intelligence or another complex product category

• Proven track record of building messaging frameworks and positioning that have been adopted across sales and marketing

• Hands-on experience creating sales enablement content and tools reps actually use

• Experience working directly with sales teams including SDRs, not just delivering assets to them

• Strong writer: you can translate complex product capabilities into clear, compelling, commercially relevant language

• Sharp commercial instincts: you think about pipeline and revenue, not just content and campaigns

• Confident working in ambiguity and building from zero without a playbook to follow

• You live and breathe AI tools. You use AI for competitive research, customer insight synthesis, enablement content production, building sales tools and apps, and testing messaging variants as your default way of working, not a productivity experiment. In 2026, this is how a solo PMM produces the output of a team and you need to already be doing it.

Highly Valued

• Exposure to multi-market or global go-to-market motions

• Experience marketing B2B data, sales intelligence, or revenue tech products

• Startup or scaleup background where you've had to build the standard, not inherit it

The Environment

Firmable runs lean and ships fast: small senior teams, no layers, minimal process. You'll work closely with the Head of Growth and directly with the sales floor, with hybrid flexibility from the Melbourne office and the autonomy to work how you work best.

We are an AI-native organisation. That means AI isn't a tool we reach for: it's the default operating mode. AI-assisted competitive research, AI-built sales tools and enablement apps, agentic customer insight synthesis. If you're not already working this way, this role isn't right for you.

Why This Role

• First-mover advantage: build the product marketing function from scratch at a company on a genuinely significant growth trajectory

• Global scope from day one: own messaging and enablement across ANZ, SEA, and the US from the moment you join

• Real influence: sit at the intersection of product, sales, and marketing with a direct line to commercial outcomes, helping take Firmable to $50M and beyond

• Real career runway: grow your influence and scope as the function scales; the ceiling is set by output, not tenure