Product Marketing Manager

FleetGuru; Gold Coast City; Vor Ort; AUD 110.000 - 140.000; Vollzeit

Benefits dieser Stelle

Discounted car servicing

Birthday paid day off

Guruversity program

Beachfront office near public transit

Free secure parking

Team events

Zusammenfassung

FleetGuru.ai on the Gold Coast is seeking a Product Marketing Manager to own the narrative, positioning and go-to-market for our AI-powered fleet maintenance platform. You’ll translate complex capabilities into clear messages for fleet managers, drivers and repairers.

Reporting to the GM Marketing & Brand Partnerships, you’ll collaborate with Product, Sales and Operations, adapt launches for international markets, and create high-impact sales enablement assets, content and demos.

Qualifikationen

• Proven experience in B2B SaaS or technology product marketing.
• Ability to build positioning and messaging frameworks across channels.
• Strong writing skills for one-pagers and pitches.
• Hands-on experience using AI tools in work and judgement on AI output.
• Understanding of B2B buying cycles and enabling materials.

Aufgaben

• Build value proposition, messaging framework and audience narratives.
• Steer go-to-market for new products and features from readiness to launch.
• Create high-performance sales enablement assets from pitch decks to case studies.
• Track competitors and conduct win/loss analyses with insights for positioning.
• Own product content including web pages, launch assets, demos and videos.
• Promote products with the marketing team and report launch performance.
• Adapt messaging and launch plans for new international markets with local partners.
• Use AI tools daily for research, messaging and content.

Kenntnisse

B2B SaaS marketing

Copywriting

GTM strategy

AI content tools

Tools

Ortto

Jobbeschreibung

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Ready to thrive with one of Australia’s fastest-growing, most innovative tech companies on the Gold Coast?

We’re an award-winning tech company on a mission to revolutionise the automotive industry. FleetGuru.ai, our AI-powered fleet maintenance and intelligence platform, gives fleet managers, fleet controllers, fleet drivers and repairers across ANZ real-time visibility over servicing, bookings, costs and compliance.

We’re looking for a Product Marketing Manager to join our FleetGuru.ai crew!

About the role:

With expansion beyond Australia and New Zealand in our sights, we’re creating our first dedicated Product Marketing Manager role. You’ll own the narrative that connects FleetGuru.ai’s products and features to the market, including how they’re positioned, promoted and published. Reporting to the GM Marketing & Brand Partnerships, you’ll work closely with Product, Product Design, Sales, Partner Enablement and Operations.

This is a full-time role on the Gold Coast, with some travel for trade events and new market launches.

What you’ll do:

Build our value proposition, messaging framework, and audience narratives.

Steer go‑to‑market for new products and features, from internal readiness to launch campaigns.

Create high-performance sales enablement assets that generate demand and help our team win, from pitch decks to case studies.

Track competitors and run win/loss analysis, bringing customer, fleet partner, and supplier insight into our positioning.

Take the wheel on all product content, including web pages, launch assets, recorded demos and product videos.

Promote our products and features with the wider marketing team, and report on launch performance.

Adapt messaging and launch plans for new international markets with local partners.

Use AI tools every day for research, messaging and content, as part of our AI-first marketing team.

What we’re looking for:

You turn complex capabilities into clear, compelling messages for busy fleet professionals. You’re collaborative, you value craft and you move fast.

Must have:

Proven experience in B2B SaaS or technology product marketing.

Demonstrated ability to build positioning and messaging frameworks that hold up across channels and audiences.

Strong writing skills, from crisp one-pagers to compelling pitch narratives.

Hands‑on experience using AI tools in your work, and the judgement to know when to use, edit or discard what AI produces.

A solid understanding of B2B buying cycles and the materials that lift win rates.

Great to have:

Experience in fleet management, transport, logistics or field service.

Experience localising content for international markets.

Experience recording product demos and producing product videos.

Familiarity with CRM and marketing automation tools such as Ortto

What’s in it for you:

We’re an inclusive and flexible workplace, and our perks and culture are pretty sweet (if we say so ourselves). We offer:

Discounted car servicing and a paid day off on your birthday, because you deserve it!

Ongoing learning and development through our internal Guruversity program.

A contemporary industrial office a stone's throw from the beach and public transport, with cozy chillout spaces.

Free secure parking, bike and surfboard racks, and a pool table for well-deserved breaks.

A calendar packed with team events led by our dedicated Culture Crew.

At FleetGuru.ai, we’re building outstanding teams who live our core values: ‘here to help’, ‘move with purpose’, ‘think 10x’, ‘play as a team’, ‘numbers over hype’, and ‘innovative for the future’. If this sounds like your kind of gig, we’d love to hear from you!

We value diversity and the skills, knowledge and experience that difference brings to our culture and solutions. We strongly encourage applications from Aboriginal and Torres Strait Islanders and people from culturally diverse backgrounds.

Please note, only shortlisted candidates will be contacted.

We will be handling recruitment internally

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