Premium Guest Relations & Loyalty Marketing Lead

Crown Resorts; Sydney; On-site; AUD 90,000 - 130,000; Full time

Job summary

Crown Resorts seeks a results-driven Premium Guest Sales professional to manage a portfolio of high-value guests, driving loyalty, visitation, and revenue. You’ll collaborate with marketing, VIP services, gaming, hotels, and F&B to deliver tailored experiences that exceed guest expectations.

5-8 years of casino sales experience and a customer-first mindset are essential. The role involves hosting premium clients at events and ensuring the highest standards of confidentiality and service.

Qualifications

• 5-8 years' experience in sales within the casino gaming industry.
• Proven ability to meet or exceed sales targets.
• Strong analytical skills for interpreting performance data.
• Excellent relationship-building and negotiation abilities.
• Experience with diverse clientele and cultural awareness.
• Customer-centric mindset providing personalised experiences.
• Proficient in CRM and admin systems (Salesforce/SYCO).

Responsibilities

• Build and grow a portfolio of premium guest relationships.
• Identify strategies to increase engagement and visitation.
• Host premium guests at events, dinners, and experiences.
• Develop new business opportunities to grow premium revenue.
• Collaborate with internal teams to deliver end-to-end experiences.
• Maintain detailed guest profiles in CRM systems.
• Support targeted marketing initiatives and loyalty programs.
• Monitor portfolio performance and drive revenue growth.
• Promote Premium Player Rebate Programs.
• Maintain guest confidentiality and high service standards.
• Comply with regulatory, AML/CTF and company policies.

Skills

Relationship management

Sales experience

CRM knowledge

Communication skills

Negotiation skills

Cultural sensitivity

Education

Bachelor's in Business Admin

Tools

Salesforce

SYCO

Job description

Crown Resorts seeks a results-driven Premium Guest Sales professional to manage a portfolio of high-value guests, driving loyalty, visitation, and revenue. You’ll collaborate with marketing, VIP services, gaming, hotels, and F&B to deliver tailored experiences that exceed guest expectations.

5-8 years of casino sales experience and a customer-first mindset are essential. The role involves hosting premium clients at events and ensuring the highest standards of confidentiality and service.