Premium Marketing Manager

Crown Resorts; Sydney; On-site; AUD 90,000 - 130,000; Full time

Job summary

Crown Resorts seeks a results-driven Premium Guest Sales professional to manage a portfolio of high-value guests, driving loyalty, visitation, and revenue. You’ll collaborate with marketing, VIP services, gaming, hotels, and F&B to deliver tailored experiences that exceed guest expectations.

5-8 years of casino sales experience and a customer-first mindset are essential. The role involves hosting premium clients at events and ensuring the highest standards of confidentiality and service.

Qualifications

• 5-8 years' experience in sales within the casino gaming industry.
• Proven ability to meet or exceed sales targets.
• Strong analytical skills for interpreting performance data.
• Excellent relationship-building and negotiation abilities.
• Experience with diverse clientele and cultural awareness.
• Customer-centric mindset providing personalised experiences.
• Proficient in CRM and admin systems (Salesforce/SYCO).

Responsibilities

• Build and grow a portfolio of premium guest relationships.
• Identify strategies to increase engagement and visitation.
• Host premium guests at events, dinners, and experiences.
• Develop new business opportunities to grow premium revenue.
• Collaborate with internal teams to deliver end-to-end experiences.
• Maintain detailed guest profiles in CRM systems.
• Support targeted marketing initiatives and loyalty programs.
• Monitor portfolio performance and drive revenue growth.
• Promote Premium Player Rebate Programs.
• Maintain guest confidentiality and high service standards.
• Comply with regulatory, AML/CTF and company policies.

Skills

Relationship management

Sales experience

CRM knowledge

Communication skills

Negotiation skills

Cultural sensitivity

Education

Bachelor's in Business Admin

Tools

Salesforce

SYCO

Job description

Better begins here Crown Resorts is a great place to visit and it's an even better place to work, a place where you can play your part in creating fun, memorable, world-class experiences for our guests and our people. We value passion, optimism, and an appetite for change - for the better. Here, you'll be part of the team, empowered to explore more, experience more and supported by your leader to grow and develop.

About the Role

Reporting to the Senior Premium Marketing Manager, you will manage and develop a portfolio of premium guests, building long-term relationships that drive loyalty, visitation and revenue growth. You'll work closely with internal stakeholders across marketing, VIP services, gaming, hotels and food & beverage to deliver highly tailored experiences that exceed guest expectations.

This is an exciting opportunity for a highly motivated sales and relationship professional who thrives in a fast-paced environment and enjoys creating memorable experiences for premium clientele.

Key Responsibilities

• Build, manage and grow a portfolio of premium guest relationships.
• Identify and develop strategies to increase guest engagement, loyalty and visitation.
• Host premium guests at events, entertainment experiences, functions and dinners.
• Proactively identify new business development opportunities and grow premium revenue.
• Partner with internal teams to deliver exceptional end-to-end guest experiences.
• Develop detailed guest profiles and maintain accurate customer information within Salesforce and related systems.
• Support the execution of targeted marketing initiatives, promotions and loyalty programs.
• Monitor portfolio performance and provide recommendations to drive revenue growth.
• Promote Premium Player Rebate Programs and other key business initiatives.
• Ensure the highest levels of guest confidentiality, professionalism and service excellence.
• Maintain compliance with all regulatory, responsible gaming, AML/CTF and company requirements.

Additional language skills will be highly regarded

On top of exciting career possibilities, we offer better exposure to experiences and learning. To see our range of benefits and opportunities visit Crown Resorts Careers.

About You

You are a results-focused relationship manager with a strong understanding of premium customer engagement and a passion for delivering outstanding service.

To be successful, you will have:

• 5-8 years' experience in sales within the casino gaming industry.
• Demonstrated success achieving or exceeding sales and revenue targets.
• Strong commercial acumen and the ability to interpret sales and financial performance data.
• Exceptional relationship-building, communication and negotiation skills.
• Experience working with culturally diverse clientele and an understanding of cultural sensitivities.
• A customer-first mindset with a focus on delivering personalised experiences.
• Strong attention to detail and the ability to manage multiple priorities effectively.
• Knowledge of CRM and administrative systems, including Salesforce and/or SYCO.
• Relevant tertiary qualifications, ideally a Bachelor's degree in Business Administration or a related discipline.

Our Crown Community celebrates uniqueness and embraces diversity. We welcome the creativity, insights and experiences from people of different race, age, religion, cultural background, gender, people with disability, people who identify as LGBTIQ+ and Aboriginal and Torres Strait Islander; people like you.