Brand & Content Manager - HQ

Grace Loves Lace; Gold Coast City; On-site; AUD 90,000 - 130,000; Full time

Benefits offered by this job

Work in our Burleigh Heads HQ

Global brand team environment

Ongoing development and support

Employee Assistance Program

Generous staff discounts on bridal and

Team rewards, recognition and Celebrat

Job summary

Grace Loves Lace is seeking a strategic Brand Manager to guardianship the brand across all channels and campaigns. You will translate brand strategy into compelling storytelling, lead photoshoots, and guide a small creative team to deliver elevated content for a global audience.

You will work closely with the CMO and Founder, balancing creativity with commercial acumen in a fast-paced, in-office role at our Gold Coast HQ in Burleigh Heads.

Qualifications

• Strategic, organised and commercially minded Brand Manager.
• Experience leading design teams and campaigns.
• Strong collaboration across fast-paced marketing teams.

Responsibilities

• Act as the ultimate brand guardian across all content and communications.
• Collaborate with CMO and Founder to execute brand campaigns and creative initiatives.
• Plan and manage new collection campaigns and key brand moments globally.
• Lead planning and execution of photoshoots across retail, wholesale and e-commerce, managing budgets and logistics.
• Manage and mentor two Graphic Designers to ensure output meets brand standards and timelines.
• Oversee creative delivery across channels including social, website and emails.
• Partner with wider marketing team to align PR, influencer and campaign activity with brand strategy.
• Supervise Social Media content direction for global audiences.
• Identify opportunities to improve content performance and customer engagement.

Skills

Brand management

Campaign planning

Photoshoots

Leadership

Project management

Brand storytelling

Analytics

Communication

Tools

Adobe Creative Suite

Job description

Based at our Gold Coast HQ, Grace Loves Lace is a world-renowned bridal brand celebrated for redefining bridal fashion with effortless elegance and a commitment to sustainability. With 24 boutiques and a strong online presence across the US, Europe and Australia, we are a global leader in modern bridal.

An exciting opportunity has become available for a motivated and experienced Brand & Content Manager to join our high-performing Marketing team. Reporting to the Chief Marketing Officer and working closely with our Founder, this is a unique opportunity to help shape and deliver the Grace Loves Lace brand globally.

You will act as the ultimate brand guardian, ensuring the Grace Loves Lace DNA is consistently brought to life across all channels while overseeing campaign planning, photoshoots and creative execution.In this role, you will take the Founder’s vision and bring it to life through exceptional brand storytelling, campaigns and content.

This role requires someone who combines strong creative instincts with commercial awareness, with the ability to translate brand strategy into impactful campaigns and content that resonate with our global audience.

This is a full time (Monday - Friday) in office role based at our Burleigh Heads HQ.

Key Responsibilities:

• Brand Guardianship: Act as the ultimate brand guardian, ensuring the Grace Loves Lace DNA is consistently reflected across all content and communications.
• Strategic Collaboration: Work closely with the CMO and Founder to execute brand campaigns and creative initiatives that bring the brand vision to life.
• Campaign Planning & Execution: Plan and manage new collection campaigns and key brand moments across global markets.
• Photoshoots & Creative Production: Lead the planning and execution of photoshoots across retail, wholesale and e-commerce, managing concepts, budgets and logistics.
• Team Leadership: Manage and mentor two Graphic Designers, ensuring all creative output aligns with brand standards and timelines.
• Creative Delivery Across Channels: Oversee the execution of campaign, event and product launch creative across all channels.
• Digital Content & Assets: Oversee the design and delivery of digital marketing assets including social media, website, eDMs, campaigns and events.
• Cross-Functional Collaboration: Partner with the wider marketing team to ensure PR, influencer and campaign activity aligns with overall brand strategy.
• Social Content Direction: Super the Social Media specialist to curate engaging and elevated content for global audiences.
• Performance & Optimisation: Identify opportunities to improve content performance, brand storytelling and customer engagement.

About You:

We are seeking a strategic, organised and commercially minded Brand Manager with strong creative instincts and the ability to bring ideas to life.

Our ideal candidate will be someone who thrives in a fast-paced environment, has excellent taste and brand awareness, and can confidently translate strategy into creative execution while balancing creativity with commercial awareness.

Essential Knowledge/Behaviours:

• Strong eye for brand, design and visual storytelling
• Ability to manage brand campaigns, photoshoots and creative projects
• Excellent project management and organisational skills
• Leadership experience managing high performance teams - Social Media and Graphic Design leadership would be highly regarded
• Strong understanding of marketing channels and content performance
• Experience working with Adobe Creative Suite
• Ability to work collaboratively across teams in a fast-paced environment
• Strong communication, analytical and organisational skills
• Alignment with the Grace Loves Lace Mission and Values

GLL Benefits:

• Work in our beautiful Burleigh Heads HQ
• Join a passionate, supportive team within a growing global brand
• Ongoing development and support
• Employee Assistance Program
• Generous staff discounts on bridal and occasion wear
• Team rewards, recognition and celebrations

All candidates must have unrestricted full-time working rights in Australia and provide two recent and relevant referees.

We thank you in advance for your interest in working with us but only those candidates selected for interview will be contacted.

Grace Loves Lace has always been, and always will be, committed to provide an environment free of discrimination and harassment to our candidates, employees, customers, and suppliers. We are committed to equal opportunity and recruitment decisions are based on merit and business needs. We do not base decisions on any classifications protected by federal, state or provincial and local laws and ordinances. Reasonable adjustments are available to qualified individuals.