Performance Analyst — Media Analytics & AI Insights

Accenture Global; Melbourne; On-site; AUD 70,000 - 100,000; Full time

Job summary

Accenture Song in Melbourne is seeking a Performance Analyst to join our Media team. You will build and refine performance reporting across paid channels, develop client-facing dashboards, and analyse data to drive optimisation across campaigns.

The role offers exposure to AI-assisted analytics and advanced measurement techniques. Ideal candidates have 1–3 years in performance marketing analytics, strong Excel skills, and experience with Google Ads, Meta Ads Manager and GA4.

Qualifications

• 1-3 years’ experience in performance marketing analytics or related area.
• Strong ability to translate data to actionable insights.
• Advanced Excel/Sheets with XLOOKUP, INDEX/MATCH, Power Query.

Responsibilities

• Build, maintain and improve performance reporting across paid search, paid social, programmatic and app channels.
• Develop client-facing reports and dashboards connected to live data sources.
• Analyse campaign performance to identify trends and optimisation opportunities.
• Monitor campaign delivery, pacing and performance anomalies.
• Prepare weekly, monthly and quarterly performance reporting and insights.
• Support measurement across GA4, pixels, CAPI, app measurement SDKs and UTMs.
• Conduct data audits to identify tracking gaps and attribution issues.
• Prepare data for media mix modelling and other measurement activities.
• Support audience analysis, keyword research and A/B testing.
• Conduct competitive analysis using SimilarWeb, SEMRush and AdClarity.
• Develop KPIs and benchmarking using campaign data.

Skills

Analytical mindset

Advanced Excel

Google Ads

Meta Ads Manager

GA4 basics

Data quality

AI/automation interest

Tools

GA4

Google Ads

Meta Ads Manager

Job description

Accenture Song in Melbourne is seeking a Performance Analyst to join our Media team. You will build and refine performance reporting across paid channels, develop client-facing dashboards, and analyse data to drive optimisation across campaigns.

The role offers exposure to AI-assisted analytics and advanced measurement techniques. Ideal candidates have 1–3 years in performance marketing analytics, strong Excel skills, and experience with Google Ads, Meta Ads Manager and GA4.