Luxury Consumer Insights Lead for Growth & Strategy

Treasury Wine Estates; Melbourne; On-site; AUD 150,000 - 190,000; Full time

Benefits offered by this job

Wine allowances

Share Cellar

Global career opportunities

Job summary

Treasury Wine Estates, Melbourne-based, seeks an Insights Lead to champion the voice of the luxury consumer and transform data into strategic growth direction for Penfolds. You’ll influence global marketing decisions and collaborate across regions and agencies for insight-led outcomes.

Ideal candidates have 5+ years in consumer insights or brand strategy, with experience in premium/luxury brands, and a strong ability to present to senior stakeholders.

Qualifications

• 5+ years of proven experience in consumer insights, market research or brand strategy.
• Experience with premium and luxury remits, ideally with retail or FMCG brands.
• Strong data analytics capability interpreting large and complex data sets.
• Experience with Kantar tracking, brand health or consumer research programs.
• Confidence presenting insights and recommendations to senior stakeholders and executive audiences.
• Experience managing end-to-end partnerships with external data insights agencies.
• Ability to build strong relationships and influence across global teams.
• A passion for luxury consumer trends, innovation and AI-driven insights tools.

Responsibilities

• Lead the Penfolds global insights agenda, embedding consumer insights into strategic decision-making.
• Deliver actionable consumer, brand and category insights to support growth and innovation.
• Partner with global, regional and agency stakeholders to drive insight-led outcomes.
• Identify emerging luxury consumer trends and share best-practice insights across the business.
• Review and inform brand health tracking and translate data into clear business recommendations.
• Explore and implement new tools, technologies and AI-enabled approaches to enhance insight generation.

Skills

Consumer insights

Market research

Brand strategy

Data analytics

Stakeholder communication

Cross-functional collaboration

Tools

Kantar tracking

Job description

Treasury Wine Estates, Melbourne-based, seeks an Insights Lead to champion the voice of the luxury consumer and transform data into strategic growth direction for Penfolds. You’ll influence global marketing decisions and collaborate across regions and agencies for insight-led outcomes.

Ideal candidates have 5+ years in consumer insights or brand strategy, with experience in premium/luxury brands, and a strong ability to present to senior stakeholders.