Payroll AU Product Marketing Lead - GTM & Enablement

Deputy; Sydney; Hybrid; AUD 170,000 - 210,000; Full time

Benefits offered by this job

Flexible work policy

ESOP

Parental leave

Salary continuance insurance

Employee Assistance Program

Extra leave days

Hackathons

Electric vehicle leasing & internet Re

Job summary

Deputy is seeking a Lead Product Marketing Manager for Payroll AU. This senior IC role owns end-to-end product marketing, balancing regulatory complexity with commercial opportunity. You'll build scalable messaging, drive GTM across markets, and deliver sales-enabled content with strong cross-functional collaboration.

You’ll translate complex payroll details into clear narratives, shape the Payroll AU roadmap, and influence stakeholders with data-driven insights and strong storytelling.

Qualifications

• 5-7 years of experience in product marketing or similar GTM roles in B2B SaaS.
• Experience leading GTM for high-impact product launches across multiple markets.
• Payroll, HR tech, or regulated product knowledge is preferred.

Responsibilities

• Build a clear messaging framework for Payroll AU with defined ICP and market insights.
• Lead end-to-end GTM planning and campaign execution for Payroll AU.
• Create sales enablement assets and ensure effective landings with sales.
• Collaborate with design, lifecycle, content, sales and success teams.
• Provide health and performance reporting and market insights to shape roadmap.
• Translate payroll/compliance details into senior-ready narratives.

Skills

Messaging

GTM planning

Sales enablement

Cross-functional collab

Storytelling

Data-driven

Stakeholder influence

Project management

Education

Bachelor’s degree in a relevant field

Tools

CRM

Job description

Deputy is seeking a Lead Product Marketing Manager for Payroll AU. This senior IC role owns end-to-end product marketing, balancing regulatory complexity with commercial opportunity. You'll build scalable messaging, drive GTM across markets, and deliver sales-enabled content with strong cross-functional collaboration.

You’ll translate complex payroll details into clear narratives, shape the Payroll AU roadmap, and influence stakeholders with data-driven insights and strong storytelling.