Paid Search Specialist

King Kong; City of Stonnington; On-site; AUD 60,000 - 90,000; Full time

Benefits offered by this job

Generous salary

Extensive training and full support

Amazing growth prospects

INSANE events

Company trips away (Bali & Thailand)

Two days work from home

Jaw-dropping headquarters in South Yar

Job summary

King Kong is seeking a Google Ads Specialist to manage a portfolio of client campaigns from creation to optimization. You will craft strategies, build campaigns, monitor performance, and drive conversions while improving landing pages and tracking.

You will collaborate with Account Managers to align on client goals and continuously improve ROI. The role rewards data-driven thinkers with opportunities for growth, training, and exposure to cutting-edge paid media strategies in a fast-paced agency

Qualifications

• 1–2 years of experience building and running AdWords campaigns.
• Experience with Google Analytics.
• Google AdWords & Analytics certified.
• Understanding of email marketing systems (MailChimp or similar).
• Data-driven and analytical.

Responsibilities

• Setup, manage and optimise campaigns using Google Adwords.
• Scrutinise analytics to identify opportunities and maximise ROI.
• Create standout Google Tag Lines that promote curiosity and enticement.
• Write effective direct response ad copy that sells.
• Manage landing pages and websites to install conversion code and tracking pixels.
• Communicate with Account Managers who relay strategies to clients.
• Be invested in each client's business as if it were your own.
• Prepare performance analysis reports and recommend optimisations.
• Identify opportunities within paid media for King Kong and client goals.

Skills

AdWords campaigns

Google Analytics

Email marketing

Data-driven/analytical

Time management

Photoshop

Google Tag Manager

Tools

Google Analytics

MailChimp

Google Tag Manager

Photoshop

Job description

Dear Google Ads Wizard,

If you’ve been searching through countless lifeless job listings on Seek...

Almost slipping into a deep coma from the “We’re looking for a highly experienced Paid Media Specialist... blah blah blah” job adverts...

And you’re looking for an exciting opportunity to join the fastest growing digital agency in the country...

Then this will be the most important job listing you ever read.

Here’s why...

Firstly... stop what you're doing and watch this - https://youtu.be/OPdKs9NM380

Okay lets continue...

We are a full-service digital marketing agency that is growing FAST!

For the last three years, we’ve been ranked as the fastest-growing digital agency...

And the 17th fastest growing company in the country by The Australian Financial Review...

We're a world-class herd of digital strategists, direct response marketers, designers, growth hackers and developers, banded together to help you reach your growth goals.

And this is just one of the reasons we’ve been named as one of the BEST PLACES TO WORK 4 times in a row in Australia & New Zealand by AFR and one of the Top 100 Coolest Companies in Australia by Anthill Magazine.

Look, the list goes on and on...because we’ve seriously won more awards than you can shake a stick at...

The Opportunity

We are looking for a Google Ads Specialist that just can't get enough, with a hustle mentality. An analytic mind that is ready to help us achieve world domination.

King Kong turns generalists into specialists, if you've discovered an undeniable passion Google AdWord campaigns and want to dive deeper into the mythical land of their algorithms and come out sword held high, a world-class Paid Media Specialist capable of achieving unheard of results - then this role is your dream come true!

As a Google Ads Specialist you will be responsible for managing a portfolio of client pay-per-click campaigns from creation, including strategy, campaign build, campaign monitoring and optimisation.

You’ll also be required to provide insights to improve their website and landing page conversion rates. All this work will focus on driving the maximum number of conversions at the lowest acquisition cost possible.

What you'll do

• Setup, manage and optimise campaigns using Google Adwords.
• Scrutinise analytics to identify areas of opportunity and utilise conversion rate optimisation tactics to squeeze as much ROI as humanly possible out of each dollar spent.
• Create standout Google Tag Lines that promote curiosity and enticement.
• Write effective direct response ad copy that sells.
• Manage landing pages and websites to install conversion code and tracking pixels.
• Communicate effectively with and educate Account Managers who will relay to clients the strategies of your campaigns.
• Be invested in each client's business as though it were your own.
• Prepare performance analysis reports and make recommendations for corrective modifications with a view to ongoing optimisation.
• Keep your finger on the pulse to identify opportunities within paid media for the benefit of both King Kong and their clients.

• 1-2 years experience building and running AdWords campaigns.
• Experience with Google Analytics.
• Google AdWords & Analytics certified.
• Understanding of email marketing systems (MailChimp or similar).
• Hunger to stay up-to-date in the fast changing environment.
• Willing to try new strategies.
• Data-driven and analytical.
• Capable of managing time effectively to ensure all clients receive a high quality of care.
• Experience with Photoshop is a PLUS.
• Experience with Google Tag Manager is a PLUS.

The juicy part

• Generous salary - we want Australia's best talent and reward as such.
• Extensive training and full support - we take training very seriously and will provide you with the industry's very best training, giving you the knowledge and confidence needed for greatness.
• Amazing growth prospects and upward mobility in our fast-paced agency.
• INSANE events - You name it and we've probably done it.
• Company trips away - such as glamping, Bali & Thailand.
• Two days work from home - because sometimes you just want to wear your comfy pants and slippers.
• Jawdropping headquarters in South Yarra (just off Chapel St.) is close to cafes and public transport.

We move at a lightning pace! Only successful candidates will be contacted. If you haven't been invited via email to complete an interview kit within 5 business days after submitting your application, unfortunately you haven't been successful this time around!