Paid Media Trader

Woolworths Group; Sydney; Hybrid; AUD 100,000 - 140,000; Full time

Benefits offered by this job

Hybrid working model

Wellbeing programs via Sonder app

Progressive leave policy

Team discounts across Woolworths Group

Job summary

Woolworths Group is hiring a Paid Media Trader for the Digital Media Agency (DMA) to lead programmatic campaigns for BIG W. You will handle asset gathering, trafficking, ad serving tags, QA and reporting in collaboration with planning and marketing teams.

The role requires proven programmatic experience, strong DSP skills (DV360, The Trade Desk, Vistar Media, CM360) and excellent stakeholder management. Hybrid work is offered for this 12-month fixed-term contract, with a focus on delivering

Qualifications

• Experience in programmatic trading across multiple channels.
• Proficiency with major DSPs including DV360, The Trade Desk and CM360.
• Relevant tertiary qualification in business/commerce/marketing.

Responsibilities

• Execution of multi-channel campaigns predominately programmatic buys.
• Manage media plan and coordinate with planning, trading, BIG W Brand and Marketing teams.
• Oversee campaign setup, delivery, optimisation, reporting and insights.
• Drive data-driven marketing activities to grow revenue and customer value.
• Budget management to ensure efficient spending and ROI.
• Provide strategic, data-backed recommendations to stakeholders.

Skills

Programmatic trading

DV360

The Trade Desk

Vistar Media

CM360

Tagging solutions

Budget management

Stakeholder management

Client relationships

Campaign optimization

Education

Tertiary qualification in Business/Commerce/Marketing

Tools

DV360

The Trade Desk

CM360

Job description

We Are Woolworths GroupWe are Woolworths Group. 200,000+ bright minds, passionate hearts and unique perspectives connected by a shared Purpose – ‘to create better experiences together for a better tomorrow.’ It’s that Purpose that fuels our ambition to explore new ideas, make brave commitments and innovate better ways to meet the food and everyday needs of more than 24 million customers every week.If you’re excited to turn today’s blue sky thinking into a better tomorrow for future generations, you’ll find yourself supported and enriched in a dynamic, inclusive and empowering workplace that reflects the diverse communities we serve. With a culture of genuine care, a flexible approach to work and opportunities across the group to grow your career and make a meaningful impact, the possibilities for what we can achieve together are endless.About the roleJoin the Digital Media Agency (DMA) as a Paid Media Trader and play a pivotal role in shaping the future of CustomerX. You'll drive exceptional customer experiences by leveraging cutting-edge digital platforms and deep customer insights.In this hands-on role, you'll be a key Paid Media Trader for BIG W, delivering impactful brand and targeted marketing campaigns across Programmatic channels. This role is hands-on paid media trading and involves key stakeholder management. You will be responsible for the preparation and implementation of digital media campaigns, including the gathering of assets, trafficking, creation of ad serving tags, troubleshooting, QA and reporting.You are organised, efficient and can handle numerous tasks across a broad range of campaigns.This role is a 12 month fixed term contract.What you’ll doExecution of multi-channel campaigns predominately programmatic buys: buying and implementation of multi-channel advertising campaignsManage media plan: work closely with the digital planning and trading team as well as BIG W Brand and Marketing team to gather digital campaign briefs, update tracker, plan and implement accordingly.Manage campaign setup, delivery, optimisation, reporting and insights. This includes identifying trends/learning’s for future opportunitiesExecute data driven multi-channel marketing activities to grow revenue and customer valueEffective management of budget and goals: Taking responsibility for the allocated campaign budget, ensuring efficient and effective spending to maximise return on investment.Relationship building & stakeholder management: Providing internal \"client services\" by offering data-driven channel recommendations and strategic guidance to stakeholders to inform their campaign planning and execution.Reporting: Ensuring the accuracy and reliability of the data presented in reports.What you’ll bringExperience in programmatic trading in either agency or client-sideStrong experience with DSP’s such as DV360, The Trade Desk, Vistar Media along with CM360Investment decisioning & trading knowledge at scale in line with the Woolworths Group commitmentsExperience with Tagging solutions for measurement and audience buildingSuccessfully manage timelines and budgetsDemonstrate a track record of client relationship development and serviceAbility to establish credibility and rapport with clients or internal stakeholdersHave the ability to handle stressful situations and deadline pressures calmlyAble to quickly adapt to ongoing change based on the business and team requirementsHold an understanding online trends and have experience in developing digital strategies and communications programsDemonstrate strong and effective decision-making skillsTertiary qualified in relevant discipline (Business/Commerce/Marketing etc.).Note: Woolworths Group is an inclusive, team-first company committed to breaking down institutional barriers that keep people from reaching their potential. If you meet some, but not all of the requirements above, we urge you to please still submit your application.What you’ll experienceOur Team Members are at the heart of everything we do and we’re always looking for ways to support your career journey and reward great work:A commitment to flexibility through a hybrid working model which combines time spent at a support office or hub and time working from home, supporting both in-person connection and balancing the flexibility that remote working provides for our teamsHigh-impact role supporting our teams who enrich our communities.A global business with endless career possibilities around every corner and across every discipline – with valuable exposure to a vast and exciting business network.A range of programs to help you prioritise and manage your wellbeing, including 24/7 access to the Sonder app.A progressive and competitive leave policy that gives you more space for what matters to you.Team discounts across our range of Woolworths Group brands you know and love and a robust rewards program that celebrates and incentivises purpose-driven work.Everyone belongs at Woolworths GroupDiversity, equity, inclusion, and belonging are key to realising our purpose of better together for a better tomorrow. We recognise the value our team’s diversity brings to our business, customers, and communities and that teams with diverse experiences and backgrounds enrich our group and are better able to innovate and solve problems. As one of the largest employers in Australia and New Zealand, we aim to create a truly inclusive workplace where everyone feels that they belong, can be their best selves, and reach their full potential.We encourage all candidates to apply; please let us know in your application if we can support you with any adjustments in the hiring process.