Marketing Manager (Trade eDM)

Big W; Melbourne; Hybrid; AUD 110,000 - 140,000; Full time

Benefits offered by this job

Team discounts across Woolworths Group

Hybrid working model

Job summary

BIG W is seeking a Senior Trade Email Marketing lead to own the high-volume eDM roadmap and collaborate with cross-functional teams. The role oversees an offshore team in Manila, delivering the annual promotional calendar while ensuring QA, segmentation, and compliant messaging.

You will transform data into commercial actions with a strong emphasis on customer engagement and profitability within a hybrid Sydney-based role with work-from-home flexibility.

Qualifications

• High-volume, trade-based eDM marketing experience in fast-paced retail or FMCG.
• Customer-first mindset with creative thinking.
• Excellent communication and stakeholder management skills.
• Strong analytics to translate data into commercial action.

Responsibilities

• Own the overarching trade email marketing roadmap with cross-functional partners.
• Define and deliver the annual eDM calendar and promotional communications.
• Lead a team of three Trade Email Specialists based in Manila.
• Manage QA frameworks, segmentation, and compliant messaging.
• Lead reporting and translate insights into commercial strategies with A/B testing.

Skills

Email marketing

Data analysis

Team leadership

Stakeholder management

Cross-functional collaboration

Remote/offshore team leadership

Tools

Email marketing platforms

Job description

Lead delivery of high-impact email campaigns to drive customer engagement and revenue

12 month parental leave cover contract

Hybrid role based in Sydney, NSW with WFH flexibility

Welcome to BIG W

For over 50 years, we’ve been helping Aussie families find those little wins. Who makes it all happen? Our team. They’re our biggest asset, the heart of everything we do. From new ideas to big energy and genuine care, they bring it every day, on every shift, at every shelf and in every customer moment.

We’re part of the largest Australian employer group, a community icon, and our scale opens the door to career possibilities as big as your ambition. Whether you’re on the shop floor, in one of our dynamic support offices, or a bustling distribution centre, we’ll back you to grow, make an impact, and feel proud to be part of something that truly matters.

Think you’d look good in blue? A career at BIG W could be the perfect gig for you.

‘BIG W. How good's that.’

What you'll do

In this role you will own the overarching trade email marketing roadmap, partnering with key cross-functional teams to drive customer engagement while mentoring a dedicated offshore team.

Partner with Category, Trade Marketing, Cartology, and BIG W Marketplace teams to define, plan, and deliver the annual eDM calendar and overarching promotional communications.

Lead a team of three Trade Email Specialists based in Manila, effectively allocating resources to coordinate high-volume, fast-paced workflows.

Manage rigorous Quality Assurance (QA) frameworks, ensuring all technical setups, segmentation, and messaging resonate with customers and comply with spam regulations.

Lead the reporting strategy, translating complex data and customer insights into actionable commercial strategies and continuous A/B testing roadmaps.

What you'll bring

With a commercial and highly collaborative mindset, you thrive in fast-paced environments and excel at turning high-volume workflows into impactful customer engagement strategies.

A strong background in high-volume, trade-based eDM marketing within a fast-paced retail or FMCG landscape.

Creative thinking with a customer first mindset to create engaging and profitable communications.

Exceptional communication skills with the ability to confidently navigate complex requirements, manage diverse internal partnerships, and influence stakeholders.

Advanced proficiency in email marketing platforms and a strong analytical background to translate data into commercial action.

Experience leading and developing high-performing teams, with direct experience overseeing remote or offshore teams highly advantageous.

What you'll experience

We embrace diversity of thought and love to take on challenges with a pragmatic and innovative approach. Our culture thrives on mutual respect, care, curiosity, openness, and a proactive attitude. We continually seek ways to pair, collaborate, support, and learn from each other as a team!

• Commitment to flexibility through a hybrid working model which combines time spent at a support office or hub and time working from home, supporting both in-person connection and balancing the flexibility that remote working provides for our teams
• A progressive and competitive leave policy that gives you more space for what matters to you, including but not limited to Study Leave and Sports Representation Leave
• Team discounts across our range of Woolworths Group brands you know and love and a robust rewards program that celebrates and incentivises purpose-driven work

Endless possibilities with Woolworths Group

We’re a proud part of the Woolworths Group – 200,000+ bright minds, passionate hearts and unique perspectives working together connected by a shared Purpose – ‘to create better experiences together for a better tomorrow.’

Here you’ll be supported and empowered to explore new ideas, make brave commitments and innovate better ways to meet the food and everyday needs of more than 24 million customers every week. Backed by a culture of genuine care, a flexible approach to work and the support to grow your career and make a meaningful impact, the possibilities for what we can achieve together are endless.

Everyone belongs at Woolworths Group

Diversity, equity, inclusion, and belonging are key to realising our purpose of better together for a better tomorrow. We recognise the value our team’s diversity brings to our business, customers, and communities and that teams with diverse experiences and backgrounds enrich our group and are better able to innovate and solve problems. As one of the largest employers in Australia and New Zealand, we aim to create a truly inclusive workplace where everyone feels that they belong, can be their best selves, and reach their full potential.

We encourage all candidates to apply; please let us know in your application if we can support you with any adjustments in the hiring process.